Strategic Marketing Manager- OEM

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. As the OEM Strategic Marketing Manager, you will shape and implement marketing strategies for the OEM/Machine Builder segment, driving growth and strengthening partnerships while collaborating with various teams to enhance market presence.

Responsibilities:

• OEM Marketing Strategy Development: Define and support OEM segment marketing strategies based on machine builder requirements, technology trends, and application needs
• Market & Application Analysis: Analyze applications, use cases, machine and equipment trends, and industry developments to identify gaps, uncover opportunities, and define competitive positioning that strengthens marketing campaigns
• Partner Relationship Management: Use relationships with key OEMs to understand their challenges, machine design requirements, and standardization needs, and develop targeted co-marketing strategies
• Product and Solutions Positioning: Partner with portfolio marketing teams to position offerings for OEMs by communicating their technical and lifetime value in alignment with desired outcomes
• Industry & Application Support: Contribute to use-case definition, creation of case studies and solution frameworks for key OEM segments
• Program Execution Support: Collaborate with marketing teams on trade shows, technical content, and customer-facing materials, ensuring engineering relevance and accuracy
• Performance & Investment Tracking: Help evaluate strategic marketing initiatives and investments by assessing OEM adoption, technical fit, and market impact
• Budget & Resource Coordination: Contribute to planning and prioritization of OEM-focused marketing initiatives and resource allocation
• Cross-Functional Collaboration: Work cross‑functionally with Sales, Engineering, and Business Units to align on OEM priorities and support marketing campaign execution
• Voice of Customer: Gather direct and indirect feedback from OEMs and machine builders, translating it into actionable insights for marketing activities development in the campaign
• Strategy support: Support development of the Rockwell Automation Industry Strategic Plan (BSR)

Requirements:

• Bachelor's degree in relevant field
• Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening
• Bachelor's degree preferably in engineering, MBA preferred
• Typically requires 5+ years of marketing experience in OEM marketing or product marketing
• Substantial experience in the OEM space for the automation market, including selling to OEMs
• Experience developing and executing successful marketing strategies in the OEM segment
• 5+ years of experience with the OEM industry, including key players and market trends
• In-depth knowledge of the Discrete, Hybrid, and Process sectors