Key skills
Growth marketingDemand generationPaid ad campaign managementOutbound sequence managementGenAI toolsData analysisLinkedIn AdsHeyReachApolloHubSpotScriptingWeb developmentAIGenAICommunication
About this role
Twosense is building the world's first invisible biometric authentication system, focusing on healthcare. The Growth Marketer will own the demand generation engine, managing campaigns and optimizing strategies to attract and convert the target market.
Responsibilities:
- Manage and optimize paid ad campaigns (primarily LinkedIn Ads) with a budget of up to $5K/month
- Continuously refine the Ideal Customer Profile at both the account (firmographic) and contact (persona) level, using engagement and conversion data to sharpen targeting over time
- Build, launch, and optimize prospecting sequences across LinkedIn (HeyReach) and email (Apollo/HubSpot). Own cadence design, copy crafting, and reply handling
- Build and manage an owned professional community. Drive member acquisition, engagement, and content loops that feed back into pipeline
- Own end-to-end event presence: pre-event outreach, booth logistics, collateral production, on-site meeting scheduling, and post-event follow-up campaigns. Travel required
- Use GenAI workflows to craft campaign copy, sequence messaging, ad creative, and community content
- Track and report on the metrics you own: MQLs generated, sequence reply and engagement rates, campaign ROI, and pipeline contribution by channel
Requirements:
- 2-3 years of experience in growth marketing or demand generation at a B2B startup (usually titles like Growth Marketing, Demand Gen, GTM Engineer,). You've been in the trenches and worn multiple hats
- Hands-on experience running paid ad campaigns. You've managed budgets, tested creative, and optimized for pipeline, not just clicks
- Experience building or managing outbound sequences on any major platform. You understand cadence, messaging, and follow-up
- High proficiency with GenAI tools for content crafting and workflow automation. You use AI daily and know how to get quality output from it
- Comfort with data. You can pull your own reports, spot trends, and iterate based on what the numbers tell you
- Strong written communication: you're a skilled crafter of messaging, not just a writer
- Willingness to travel for industry events
- Experience in cybersecurity, identity, or healthcare verticals
- Familiarity with HeyReach, Apollo, Clay, or HubSpot
- LinkedIn Ads experience specifically
- Community building experience
- Any coding ability: scripting, basic web development, automation