Business Development Representative Director

Bluesight is a high growth healthcare information technology company focused on improving efficiency and safety in health systems. They are seeking a Business Development Representative Director to lead outbound pipeline generation and manage a team of BDRs while designing effective outreach strategies.

Responsibilities:

• Manage a team of 7 BDRs, providing leadership, campaign feedback, and coaching
• Build, test, measure, and iterate on multi-touch outbound sequences, including: cold outreach campaign creation/review (email, phone, LinkedIn, other), warm lead follow-up, relationship-based/cross-sell campaigns, marketing-aligned campaigns, and more
• Conduct call reviews, objection-handling, and scripting workshops
• Hire, screen, and onboard new representatives, with a focus on getting them to their first booked meeting fast
• Build and actively maintain objection-handling, onboarding, scripting, and product-specific training playbooks to ensure BDRs remain current as our messaging and products evolve
• Own team performance data end-to-end, acting proactively on KPIs such as outreach completed, reply rates, meetings booked, meetings held, and opportunities/pipeline created
• Support CRM hygiene projects that impact BDR reporting accuracy
• Deliver weekly forecast rollups to leadership, which identify and flag pipeline risks and blockers proactively
• Partner with sales leads, customer success, product, and marketing to understand organizational priorities and implement campaigns that support strategic objectives (new product launches, upsell campaigns, hand-off processes, top accounts, etc)
• Design signal-based campaigns that utilize intent data, news/announcements, and current relationships to prioritize outreach
• Configure and oversee AI-powered BDR tools (such as Apollo, Artisan Ava, or other potential future tools). Recommend new tools as necessary

Requirements:

• 8+ years of experience in a management role in a Go-To-Market/Commercial organization, preferably in a B2B SaaS company with a multi-solution portfolio across multiple customer segments
• Demonstrated strategy development experience in optimizing BDR deployment to optimize KPIs - conversion, pipeline ACV and closed wins
• Advanced hands-on experience with Salesforce; Apollo or other outbound outreach tools a plus
• 8+ years of experience in analytics, reporting, and trend analysis
• Bachelor's degree in Business Administration, Marketing, Economics, or Finance
• Strong analytical mindset with the ability to translate complex data into actionable insights
• Strong proficiency in Excel/Google Sheets, Salesforce (reports, dashboards, campaign tracking), and experience working with other data sources like Apollo, HubSpot, or event attendance tracking
• Experience working in a SaaS B2B company; Healthcare experience is highly preferred