Product Marketing Specialist

Bravia Services is seeking an Associate Manager for Product Marketing to join their Ads & Promotions Marketing team. The role involves building products and tools to support advertisers, focusing on marketing strategies, product positioning, and driving adoption of advertising solutions.

Responsibilities:

• Support B2B marketing strategies to drive adoption and engagement of new and existing advertising and promotions products in partnership with Product, Sales, and Business Strategy
• Support the development of product positioning, messaging, naming, and value propositions for Ads & Promotions products
• Develop audience insights through research and analytics to identify opportunities and influence the product roadmap
• Partner with cross-functional teams to conduct research, support experimentation, and drive product-market fit
• Lead cross-functional teams to execute marketing programs at scale
• Collaborate with Product Management, Engineering, Communications, Events, Business Strategy, Finance, Analytics, Sales, and Account Management teams
• Build trusted relationships with senior product leaders and customer-facing teams
• Drive marketing initiatives that support scalable business growth and successful product launches

Requirements:

• 2+ years of professional experience in AdTech Product Marketing or Product in a corporate or startup environment
• Experience working in the CPG or restaurant industry, either in-house, at an agency, or as a consultant
• Proven track record of driving successful go-to-market (GTM) launches that increase adoption and business impact
• Strong analytical skills, including experience with market sizing, forecasting, campaign performance analysis, and marketing analytics
• Experience collaborating with cross-functional teams, including Marketing, Product, Sales, Strategy/Ops, Engineering, Finance, and Analytics
• Strong understanding of product positioning, messaging, and value proposition development
• Experience using research and analytics to influence product strategy and marketing decisions
• Ability to operate in a fast-paced environment while balancing strategic planning with tactical execution
• SQL experience preferred