Director, Product Marketing

1Password is a leading company in cybersecurity, focused on creating a safe and productive digital future. They are seeking a Director of Product Marketing to lead the go-to-market strategy for their core product portfolio and manage a strong product marketing team.

Responsibilities:

• Directly manage a team of product marketers covering our core products
• Set clear expectations, manage performance without avoidance, and build a team that does sharp work and gives honest feedback
• Coach each PMM to do better work: clearer thinking, stronger writing, more effective in front of stakeholders
• Give the team what they need: clear priorities, clear ownership, and a direct line between their work and business outcomes
• Own messaging, positioning, and launch strategy for EPM, SaaS Manager, and Device Trust
• Define the market narrative that reframes 1Password’s core products in the age of AI and automation
• Tell the story simply — to analysts, customers, sellers, and SEs. Coach your team to do the same. Work with the broader PMM team to keep the platform story coherent
• Own positioning and market leadership claims across EPM, SaaS Manager, and Device Trust. Partner with Solutions Marketing on competitive differentiation and solution narratives. Partner with Solutions Marketing to develop validated competitive differentiation and solution narratives
• Give AEs and SEs a clear, confident answer to why 1Password wins
• Identify where the market is moving, and stake 1Password’s claim early
• Produce discovery decks, battlecards, objection-handling guides, and technical briefs that sellers and SEs reach for because they work
• Take complex technical concepts and make them usable — content a seller can pick up, understand, and use in a customer conversation without a briefing
• Surface win/loss signals from the field and turn them into repeatable GTM motions — not one-off documents
• Serve as the voice of the market to Product: bring customer evidence, analyst intelligence, competitive signals, and field feedback
• Be a trusted advisor to product leadership on prioritization, packaging, and positioning decisions that affect pipeline and retention
• Influence the roadmap by making the market case clearly and early
• Show up at analyst briefings, customer advisory calls, and thought leadership moments where 1Password’s position in the market gets shaped
• Write bylines, talk tracks, and keynote content. Build relationships with analysts, customers, and key influencers that keep 1Password informed and visible

Requirements:

• 10+ years of B2B SaaS product marketing experience, with strong depth in identity security, credentials management, or access governance
• Hands-on experience positioning AI-adjacent or AI-native security solutions
• A working understanding of how identity security needs to evolve to support developers and AI builders
• Able to market technically complex products to different audiences — IT leaders, security engineers, CISOs — without losing coherence across them
• A track record in competitive markets where winning required unseating incumbents or reframing a category, not just occupying one
• You understand how AI agents are reshaping identity and access security requirements
• Working knowledge of developer toolchains — IDEs, GitHub Actions, CI/CD platforms — and the secrets management patterns that surround them
• You use AI to go faster, not to think less. You know what to hand off and what to own, and you can tell good output from output that still needs work
• You want AI to free up time for the work only a good product marketer can do: strategy, judgment, and narrative
• You own the ideas you bring, regardless of how you made them. Walk into a room with a recommendation and you can defend it
• You write for multiple audiences without diluting the message. A CISO and a platform engineer aren't reading the same document for the same reason — you know how to serve both
• Strong narrative instincts: open with the problem, build to the solution, and leave the reader feeling like the product was built for their situation
• You've shaped category narratives, not just contributed to them
• 3+ years managing PMMs directly, with clear examples of people you've developed and grown
• You know how to make a good PMM better: cleaner thinking, stronger writing, more effective in a room
• You've hired well. You know what strong looks like at each level and you build toward it
• You give your team clarity on priorities, ownership, and why their work matters
• Security certifications (CISSP, Security+, or similar)
• Experience driving thought leadership in a fast-moving technology category