Mythical Games is a venture-backed game technology company powering the next generation of players, games, and studios. The Product Marketing Manager will own product marketing across the growing portfolio, translating product roadmaps into effective go-to-market strategies and execution, while collaborating with various teams to drive successful launches.
Responsibilities:
- Own product marketing across the portfolio, including positioning, messaging, and go-to-market planning, and drive launches end to end, from narrative through execution
- Serve as a connection point between product and studio teams and marketing, translating product roadmaps into positioning, go-to-market strategy, and launch plans across the portfolio
- Initiate or take on product marketing, brand, and partnerships initiatives, scoping each into a clear plan, and executing end to end
- Flex across multiple products and workstreams as priorities and timing shift, applying product marketing rigor across the portfolio rather than to a single title
- Shape brand and non-performance marketing, including social-native, creator-style content across owned channels (blog and social accounts) and campaigns outside of paid and user acquisition
- Activate and help execute brand and licensing partnerships sourced at the studio level, coordinating across internal teams and external partners
- Partner closely with the growth and lifecycle team to align brand and product marketing with acquisition and retention efforts, including coordinating lifecycle and CRM touchpoints that support launches and partnerships
- Provide clear, regular updates on the status and impact of product marketing, brand, and partnership workstreams
Requirements:
- 4+ years of marketing experience with demonstrated product marketing experience (positioning, messaging, and go-to-market), plus range across brand, partnerships, or general marketing, ideally including time in a fast-paced or startup environment
- Demonstrated ability to independently scope, plan, and execute marketing initiatives from concept through delivery with minimal oversight
- Strong marketing judgment grounded in hands-on experience, with the ability to make sound decisions in ambiguous situations
- Fluency with AI tools to drive efficiency and scale output
- A genuine self-starter who identifies and drives the right next move rather than waiting to be handed one, and who can run their own lane without day-to-day direction
- Depth in product marketing paired with a generalist's range across brand, partnerships, and content, comfortable anchoring in PMM while flexing into adjacent areas as needed
- A feel for social-native, creator-style content and what makes a product socially legible and shareable, even if execution is shared across the team
- Experience working cross-functionally with product, creative, or studio teams to bring products to market
- Excellent communication and organizational skills, with the ability to manage multiple workstreams and shifting priorities
- Background in gaming, entertainment, or consumer products (must-have)
- Enterprise software experience (nice-to-have)