Amplifire AI LearningRemote
Sr. Manager, Product Marketing
United States of America
Full Time
2 hours ago
$120,000 - $140,000 USD
Visa Sponsor
Key skills
Product MarketingB2B SaaSProduct LaunchProduct PositioningSales EnablementCompetitive IntelligenceMarketing CampaignsLifecycle MarketingIn-product CampaignsHubSpotCRM PlatformsGoAISaaSCRMLeadershipCommunicationSales
About this role
Amplifire AI Learning is seeking a Senior Manager of Product Marketing to own the go-to-market strategy and execution for their AI learning platform. This role involves product positioning, launch strategy, and competitive intelligence while working across various teams to ensure clear communication of Amplifire's capabilities to potential buyers.
Responsibilities:
- Develop product positioning, launch narrative, and core messaging
- Build and manage launch plans and cross-functional timelines, including briefing Sales and Client Engagement on target accounts, plays, and talking points
- Create sales enablement materials — decks, one-pagers, and battle cards — and execute campaign and promotional activities tied to each launch
- Own the competitive intelligence library: battlecards, competitive playbooks, and feature comparisons; refresh messaging as the market and product evolves
- Run client user group programs and publish a recurring market insights brief for Product, Sales, and executive leadership
- Maintain the marketing calendar for product initiatives, including webinars and promotional campaigns
- Develop the AI value narrative, proof points, and user education content — webinars, tutorials, and adoption resources — focused on Cognix Author and AI Instructor use cases
- Run lifecycle, in-product, and email campaigns to drive AI feature trial, adoption, and repeat usage
- Drive AI adoption and report on KPIs, feeding insights back to Product and executive leadership
Requirements:
- Bachelor's degree required
- 6+ years of product marketing experience, ideally in B2B SaaS
- Proven track record owning product launches end-to-end — from positioning through sales enablement
- Comfortable working cross-functionally in a lean, fast-moving environment
- Strong competitive intelligence skills and experience maintaining battlecards and market briefs
- Experience developing adoption marketing programs for software products, including lifecycle and in-product campaigns
- Outstanding written and verbal communication skills; ability to translate complex technology into clear, compelling messaging
- MBA a plus
- Experience in healthcare, edtech, or AI-adjacent markets strongly preferred
- Experience with HubSpot or comparable CRM/marketing platforms a plus