Key skills
Performance MarketingSEMSEOPaid Social AdvertisingDisplay AdvertisingTV AdvertisingAudio AdvertisingGoogle AdsGoogle AnalyticsGoogle Tag ManagerCRM PlatformsSalesforceHubSpotExcelGoogle SheetsConversion Rate OptimizationA/B TestingOptimizelyVWOBrand Media BuyingEcommerceLogistics3PL ExperienceWorkflow ToolsAsanaLeadership PresenceOperational RigorAnalyticsCRMLeadershipSales
About this role
ShipMonk is a technology-driven company revolutionizing ecommerce fulfillment, with over 2,300 team members across four countries. They are seeking an ambitious Director, Performance Marketing, to lead their digital growth engine, driving strategies for customer acquisition and retention through various digital media channels.
Responsibilities:
- Own the performance marketing strategy. Plan and execute across SEM, SEO, paid social, display, TV, and audio
- Build full-funnel acquisition campaigns. Establish evergreen programs while constantly testing new audiences, creative, CTAs, channels, and formats
- Drive retention and lifecycle marketing. Design programs that maximize engagement, loyalty, and lifetime value, and then iterate based on results
- Optimize relentlessly. Run a disciplined test-and-learn practice across channels to maximize ROI at every funnel stage
- Own the numbers. Track performance in Google Analytics and GTM, build integrated multi-touch attribution reporting, and translate campaign metrics into insights our business can act on
- Manage the budget. Allocate spend for maximum return against revenue targets, and forecast with confidence
- Know our audiences. Define and maintain persona and segment definitions, using paid media insights to sharpen targeting across the marketing team
- Partner across the business. Align with Product Marketing, Content, Creative, Brand Marketing, Sales, and our customer organization to drive growth together
Requirements:
- 10+ years in performance marketing with a proven record of driving growth and ROI across B2C and B2B, including budgets of $1M+
- Deep analytics chops. You synthesize data into action with expertise in Google Ads, Google Analytics, Google Tag Manager, and CRM platforms like Salesforce or HubSpot. Excel/Google Sheets expert
- CRO and experimentation experience. A/B testing and platforms like Optimizely or VWO
- Leadership presence. You build buy-in across diverse stakeholders and interdisciplinary teams
- Operational rigor. You use workflow tools (Asana or similar) to keep complex programs on time and stakeholders aligned
- Bachelor's degree required (Business, Marketing, Finance, or related)
- Brand media buying experience, including video and audio, strongly preferred
- Industry fit. Ecommerce or logistics experience preferred. 3PL experience is a big plus
- MBA a plus