Content Marketing Manager

Granicus is a company focused on transforming the Govtech industry by connecting governments with their constituents. They are seeking a Content Marketing Manager to develop and edit marketing collateral, ensuring that their story is effectively communicated across various channels.

Responsibilities:

• Development, creation, and editing of marketing collateral, with a special focus on transforming complex, long-form copy into pithy short-form content
• Work closely with brand, segment, product marketing, and regional marketers to ideate, write, and produce campaigns across web, social, earned media, and other forms of collateral
• Continuously optimize our messaging and update collateral as needed
• Distilling complex ideas and long messaging documents into short, punchy copy that will attract readers and get them to engage with longer-form and lead-gen content
• Take initiative and ownership over projects, bringing stakeholders and subject matter experts together to develop engaging campaign strategies
• Look for new channels, formats, and mixes of content to deliver the most impactful marketing collateral
• Help stakeholders surface their best ideas and develop content strategies to match
• Look beyond single-use or standalone content for opportunities to produce evergreen materials and multichannel campaigns
• Produce 5-10 blogs’ worth of copy a week (actual mix and deliverables will vary based on need)
• Find innovative ways to make the most out of content through multiple channels and content types
• Demonstrate creativity in written copy, as well as campaign planning and market strategies

Requirements:

• Strong writing and editing skills required
• Demonstrated skills developing ad and promotional copy (short, snappy, effective)
• Working with marketing, sales, and leadership to create impactful short- and medium-form content (one-pagers, brag sheets, thought leadership blogs, short guides)
• A strong writer capable of distilling complex ideas and long messaging documents into short, punchy copy that will attract readers and get them to engage with longer-form and lead-gen content
• A team player who takes initiative and ownership over projects, bringing stakeholders and subject matter experts together to develop engaging campaign strategies
• An innovative thinker who looks for new channels, formats, and mixes of content to deliver the most impactful marketing collateral
• Someone with strong communication and project coordination skills who can help stakeholders surface their best ideas and develop content strategies to match
• Someone who looks beyond single-use or standalone content for opportunities to produce evergreen materials and multichannel campaigns
• Capable of producing 5-10 blogs' worth of copy a week (actual mix and deliverables will vary based on need)
• Proficient in finding innovative ways to make the most out of content through multiple channels and content types
• Someone with strong in-line and developmental editing skills
• You have at least 4-6 years of related experience developing content for marketing teams, particularly for ads, social, and brand messaging
• You have strong writing skills, with the ability to draft copy that is emotional, logical, informative, and engaging
• You communicate well with team members and customers
• You have excellent MS Office skills
• You are detail-oriented, especially when it comes to editing and refining copy
• You have exceptional problem-solving skills
• You have effective project management skills, including challenging the status quo and identifying needs to reassess existing approaches/processes
• You are adaptable and enjoy working in a fast-paced dynamic environment
• You demonstrate an ability to meet deadlines without compromising accuracy or quality
• You understand the difference between using AI as a development tool versus having it do your writing for you
• Skills with alternate forms of storytelling (video, images, presentations, social)
• Someone who demonstrates creativity in written copy, as well as campaign planning and market strategies