Content Marketing Manager

Granicus develops cloud-based GovTech solutions that connect governments with their constituents. The Content Marketing Manager will create, edit, and optimize marketing content and campaigns across web, social, earned media, and other channels, translating complex ideas into engaging short- and medium-form copy. The role collaborates with brand, product, segment, regional marketing, sales, leadership, and subject matter experts to develop impactful, multichannel content strategies.

Responsibilities:

• A strong writer capable of distilling complex ideas and long messaging documents into short, punchy copy that will attract readers and get them to engage with longer-form and lead-gen content
• A team player who takes initiative and ownership over projects, bringing stakeholders and subject matter experts together to develop engaging campaign strategies
• An innovative thinker who looks for new channels, formats, and mixes of content to deliver the most impactful marketing collateral
• Someone with strong communication and project coordination skills who can help stakeholders surface their best ideas and develop content strategies to match
• Someone who looks beyond single-use or standalone content for opportunities to produce evergreen materials and multichannel campaigns
• Capable of producing 5-10 blogs’ worth of copy a week (actual mix and deliverables will vary based on need)
• Proficient in finding innovative ways to make the most out of content through multiple channels and content types
• Someone with strong in-line and developmental editing skills
• Someone who demonstrates creativity in written copy, as well as campaign planning and market strategies
• You have at least 4-6 years of related experience developing content for marketing teams, particularly for ads, social, and brand messaging
• You have strong writing skills, with the ability to draft copy that emotional, logical, informative, and engaging
• You communicate well with team members and customers
• You have excellent MS Office skills
• You are detail-oriented, especially when it comes to editing and refining copy
• You have exceptional problem-solving skills
• You have effective project management skills, including challenging the status quo and identifying needs to reassess existing approaches/processes
• You are adaptable and enjoy working in a fast-paced dynamic environment
• You demonstrate an ability to meet deadlines without compromising accuracy or quality
• You understand the difference between using AI as a development tool versus having it do your writing for you
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Requirements:

• Strong writing and editing skills required
• A strong writer capable of distilling complex ideas and long messaging documents into short, punchy copy that will attract readers and get them to engage with longer-form and lead-gen content
• A team player who takes initiative and ownership over projects, bringing stakeholders and subject matter experts together to develop engaging campaign strategies
• An innovative thinker who looks for new channels, formats, and mixes of content to deliver the most impactful marketing collateral
• Someone with strong communication and project coordination skills who can help stakeholders surface their best ideas and develop content strategies to match
• Someone who looks beyond single-use or standalone content for opportunities to produce evergreen materials and multichannel campaigns
• Capable of producing 5-10 blogs' worth of copy a week (actual mix and deliverables will vary based on need)
• Proficient in finding innovative ways to make the most out of content through multiple channels and content types
• Someone with strong in-line and developmental editing skills
• Someone who demonstrates creativity in written copy, as well as campaign planning and market strategies
• You have at least 4-6 years of related experience developing content for marketing teams, particularly for ads, social, and brand messaging
• You have strong writing skills, with the ability to draft copy that emotional, logical, informative, and engaging
• You communicate well with team members and customers
• You have excellent MS Office skills
• You are detail-oriented, especially when it comes to editing and refining copy
• You have exceptional problem-solving skills
• You have effective project management skills, including challenging the status quo and identifying needs to reassess existing approaches/processes
• You are adaptable and enjoy working in a fast-paced dynamic environment
• You demonstrate an ability to meet deadlines without compromising accuracy or quality
• You understand the difference between using AI as a development tool versus having it do your writing for you
• Skills with alternate forms of storytelling (video, images, presentations, social)