Trade Marketing Manager

Diversified Botanics is a high-accountability company that values ownership and operational discipline. The Trade Marketing Manager will build and operate the trade marketing function, providing the sales team with the necessary assets and programs to drive sell-through at the distributor and retail level.

Responsibilities:

• Own the master sales collateral library — one-pagers, pitch decks, category review decks, JBP templates, ride-along leave-behinds, sample request brochures — and keep it current
• Design, procure, and ship in-store assets — shelf talkers, counter mats, light boxes, danglers, cooler clings, planogram strips — to distributors and direct accounts
• Build and execute the annual trade promotion calendar — volume rebates, MDF programs, growth incentives, new-SKU bundles, distributor-rep SPIFFs
• Coordinate MAP enforcement — receive violation reports from the field, run investigations, escalate to leadership and Legal, manage remediation
• Own the sample budget and inventory deployment, tracking cost and ROI
• Own trade show and event execution — NACS, TPE, Champs, ECRM, regional shows — including booth design, materials, and on-site logistics
• Build the launch package for every new SKU — distributor sell-in deck, retailer one-pager, POP package, promotional incentive — coordinated with Marketing and the field
• Maintain a trade marketing dashboard tracking spend by program, channel, and ROI, reviewed monthly with the CRO
• Coordinate with Marketing to keep all sales-facing materials on-brand, without owning brand creative yourself

Requirements:

• 5–10 years in CPG trade marketing or shopper marketing, ideally in convenience, alt-tobacco, vape, supplement, or beverage channels
• Background at a challenger or category-leading CPG brand, or shopper marketing experience at a CPG agency with brand-side exposure
• Proven ability to design and execute a trade promotion calendar, not just administer one
• Hands-on experience with POP design/logistics, MAP enforcement coordination, and trade show execution
• Strong organizational discipline — this role tracks spend, ROI, and delivery timelines across multiple concurrent programs