Product Marketing Manager - Multiomic Services

Signios Biosciences is a leading multiomics and bioinformatics service provider based in the US, focused on advancing drug discovery and precision medicine. The Product Marketing Manager will plan and execute marketing initiatives to promote their genomics and multiomics services, working closely with various teams to develop messaging and content that engages researchers.

Responsibilities:

• Plan, develop, and execute marketing initiatives to promote Signios Bio's genomics and multiomics service portfolio, increase brand awareness, support lead generation, strengthen customer engagement, and drive business growth
• Develop and maintain product messaging that clearly communicates the value of Signios Bio's services across the website, product pages, sales materials, presentations, email campaigns, and other customer-facing channels
• Develop marketing plans and supporting materials for new and existing services, technologies, and strategic partnerships
• Partner with scientific leadership to translate complex technologies into clear, compelling marketing content for technical audiences
• Develop technical marketing content including website copy, landing pages, product pages, blogs, case studies, white papers, email campaigns, webinars, conference materials, sales presentations, and product collateral
• Plan and execute integrated marketing campaigns across email, website, search, social media, webinars, conferences, and other marketing channels
• Build and manage HubSpot marketing assets, including emails, landing pages, forms, workflows, audience segmentation, and campaign reporting
• Manage relationships with external marketing agencies supporting SEO, paid search, website development, and other digital marketing initiatives
• Refresh and optimize website content to improve user experience, search visibility, and conversion performance
• Monitor marketing performance and campaign analytics to identify opportunities for continuous improvement
• Develop sales enablement materials including presentations, product one-pagers, technical collateral, competitive comparisons, FAQs, and customer-facing resources
• Partner with sales to develop marketing materials that support customer engagement and business development efforts
• Stay informed on industry trends, competitor activity, and emerging technologies to strengthen Signios Bio's marketing efforts
• Manage multiple marketing projects simultaneously while delivering high-quality, accurate, and timely work

Requirements:

• Bachelor's degree in Marketing, Communications, Life Sciences, or a related field
• 5+ years of marketing experience within the life sciences, biotechnology, genomics, molecular biology, diagnostics, or a related scientific industry
• Experience developing and executing marketing initiatives for scientific products or services
• Exceptional scientific writing and technical communication skills, with the ability to translate complex scientific concepts into clear, compelling marketing content
• Demonstrated experience developing technical marketing content, including website copy, product pages, blogs, case studies, email campaigns, presentations, sales collateral, and other customer-facing materials
• Hands-on experience with HubSpot, including email marketing, landing pages, workflows, forms, audience segmentation, and reporting
• Experience managing website content and working with content management systems
• Strong understanding of SEO principles and digital marketing best practices
• Experience working with Google Analytics, Google Search Console, Google Ads, and LinkedIn Campaign Manager
• Experience managing external marketing agencies and vendors
• Strong project management and organizational skills with the ability to manage multiple priorities
• Experience using AI tools such as ChatGPT, Claude, or similar platforms to improve research, content development, and marketing efficiency
• A proactive, collaborative mindset with a commitment to producing high-quality work and measurable results