Senior Events Marketing Manager

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a Senior Events Marketing Manager to lead the planning, execution, and optimization of hosted and sponsored events, driving revenue impact and enhancing client relationships.

Responsibilities:

• Strategize, plan, and execute the event strategy for NAMER and EMEA Enterprise teams, including program mix, calendar planning, and audience targeting
• Lead execution of regional field events across the NAMER and EMEA Enterprise portfolio —managing logistics, budgets, vendors, and onsite operations as needed
• Own end-to-end execution of Client Advisory Board (CAB) events in partnership with Product Marketing
• Partner cross-functionally with Marketing, Sales, and Operations to align event goals and prepare teams for successful customer and prospect engagement
• Support large-scale brand initiatives, including StackAdapt’s annual user conference, “Conversion.”
• Track and report event performance and ROI in collaboration with Marketing Operations
• Oversee the full event strategy, from driving event registrations to post-event lead nurtures for all Enterprise events. This role requires collaboration with our Field Marketing Specialists as needed
• Manage multiple events simultaneously, attending only the key flagship or high-impact events, while remotely coordinating on-site logistics and activations with our team and vendors
• Travel within Canada or the United States is required approximately twice per quarter

Requirements:

• 5+ years of experience in event marketing, field marketing, or experiential marketing—preferably in a high growth tech environment
• Demonstrated success planning and executing both hosted and sponsored events across multiple regions or market segments
• Strong understanding of event operations including budgeting, vendor management, contract negotiation, and onsite execution
• Experience partnering with Sales, Product Marketing, and cross-functional stakeholders to drive event impact and alignment
• Proven ability to measure event performance and report on ROI, pipeline influence, and attendee engagement
• Strong project management skills with the ability to manage multiple events simultaneously under tight timelines
• Excellent communication, organization, and relationship-building skills
• Ability to think strategically while executing with precision and attention to detail
• Experience with event tools, project management platforms, and CRM systems (e.g., Salesforce, HubSpot, Trello, or Asana)
• Comfort working in a fast-paced environment with shifting priorities and cross-functional dependencies