Performance Marketing Manager

Alonso & Alonso Attorneys at Law, PLLC is seeking a Performance Marketing Manager to lead their Growth Department. The role involves overseeing paid media strategies, managing budgets, and ensuring cross-departmental alignment to optimize marketing performance.

Responsibilities:

• Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks
• Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste
• Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms
• Hold full authority over paid media budget allocation, spend approval, and scaling strategies
• Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending
• Produce and present strategic budget optimization recommendations to the Director and senior leadership
• Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine
• Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case
• Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity
• Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity
• Lead the presentation of the weekly Growth Department data deck
• Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives
• Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently

Requirements:

• Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks
• Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste
• Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms
• Hold full authority over paid media budget allocation, spend approval, and scaling strategies
• Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending
• Produce and present strategic budget optimization recommendations to the Director and senior leadership
• Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine
• Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case
• Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity
• Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity
• Lead the presentation of the weekly Growth Department data deck
• Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives
• Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently
• Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts
• Final approval rights on scaling decisions and high-level marketing expenditures
• Full accountability for paid media ROI and growth performance
• Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations
• Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding
• Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity
• Deliver a daily report on digital media performance every morning by 10 am CT. Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting
• CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have. Experience managing or working with Salesforce is highly preferred
• Proven track record in managing multi-platform paid media budgets and scaling growth strategies
• Extensive experience managing and auditing external digital marketing agencies
• Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI)
• Exceptional leadership, communication, and executive-level presentation skills