Partner Marketing Campaign Manager

Redwood Software is the leading orchestration platform for autonomous enterprises, focused on driving business transformation. As a Partner Marketing Campaign Manager, you will be responsible for planning, executing, and optimizing partner marketing campaigns, particularly with strategic partners like SAP and AWS, to drive engagement and revenue growth.

Responsibilities:

• Execute multi-touch ABM demand-generation programs and partner co-marketing campaigns, including messaging, asset creation, content, paid media, webinars, and events/trade shows
• Build campaign and partner strategies, defining the best approach for each channel motion
• Support partners through enablement, events, and co-marketing initiatives
• Collaborate with the alliances team to create and deliver partner enablement assets
• Manage partner BDF, events, and co-marketing programs
• Work cross-functionally with alliances, BDRs, sales, and marketing teams
• Utilize marketing platforms such as Salesforce, Outreach, Marketo, and 6Sense to support partner initiatives
• Leverage Salesforce and reporting tools to evaluate campaign performance
• Analyze and measure campaign impact on engagement, pipeline, and influenced revenue
• Provide ongoing reporting on account engagement and campaign traction
• Use data and industry best practices to generate insights and optimize programs for target accounts

Requirements:

• 4+ years of experience in channel marketing, integrated campaign management, or a related field
• Digital and email marketing experience, preferably in B2B enterprise software/SaaS
• Experience with CRM, ABM, and marketing automation platforms (e.g., Salesforce, 6Sense, HubSpot)
• Strong project management skills
• Proven ability to execute innovative, multi-channel demand generation programs
• Strong analytical, results-oriented, and detail-oriented mindset
• Demonstrated ability to set, track, measure, and communicate progress against goals
• Self-starter capable of managing time and priorities with limited guidance
• High adaptability, flexibility, and accountability
• Ability to thrive in data-driven, fast-paced environments
• Experience managing partner initiatives with SAP preferred but not required