Email Marketing Manager

Lark is a hospitality company seeking an Email Marketing Manager to own the email and SMS channel across their portfolio. The role involves managing campaign structure, optimizing performance, and collaborating with various teams to enhance customer engagement and loyalty efforts.

Responsibilities:

• Determine campaign structure, segmentation logic, dynamic content, and automation design in Ascent360, then build, QA, and deploy
• Manage the email request pipeline from the Commercial and Content teams — balancing priorities, timelines, audiences, and the campaign calendar
• Own recurring reporting back to the Commercial and Content teams — engagement, conversion, revenue attribution, subject lines, content and CTAs — and translate results into clear, actionable recommendations
• Maintain subscription management, deliverability, suppression logic, consent compliance, and quality-assurance standards
• Build audience segments and support lifecycle programs using CRM/CDP, behavioral, demographic, and engagement data, partnering with Ascent360
• Own email strategy and execution for the branded collections (Lark, AWOL, Bluebird by Lark, Blind Tiger) and, as a service to our Managed by Lark and independent hotel partners, advise on and tailor each partner's channel approach to their voice, audience, and business goals
• Write on-brand copy and subject lines that capture each property's personality while staying true to Lark's broader brand voice
• Serve as the operational hub between the Commercial team (offers, promotions, revenue priorities, segments) and the Content team (copy, creative, brand) to ship accurate, on-brand, accessible, mobile-responsive campaigns
• Proactively source campaign inputs — offers, rates, promotions, programming, dates, and creative assets — from the Commercial, Content, and on-property teams, chasing down what's needed to build each send accurately and on time
• Support email and lifecycle touchpoints for the On a Lark loyalty program
• Shape and refine the email/SMS approach within the goals set by the Senior Director of Technology, recommend strategy and growth adjustments to Commercial and Content stakeholders, and drive decisions on optimization
• Design and run A/B and multivariate tests (subject lines, creative, send times, segments), maintain a testing roadmap, and feed winning results back into the Commercial and Content teams to continuously improve open, click, and conversion rates
• Comfortable exploring and adopting AI to work smarter — supporting analysis and reporting, assisting with QA, and streamlining production — with sound judgment about where it helps and where the human touch matters
• Build out the transactional and triggered email program from the ground up — confirmations, pre-arrival, post-stay, and other lifecycle/drip sends — partnering with Ascent360 and the Commercial team to design, deploy, and maintain these automated flows
• Help stand up and operate SMS marketing as the program grows

Requirements:

• Experience in managing email and SMS marketing channels
• Ability to translate Commercial and Content priorities into campaign, segmentation, and lifecycle decisions
• Experience with campaign structure, testing, and optimization
• Familiarity with CRM/CDP technology, specifically Ascent360
• Experience in managing email request pipelines and balancing priorities
• Ability to report on engagement, conversion, and revenue attribution
• Knowledge of email governance, deliverability, and consent compliance
• Experience in building audience segments and supporting lifecycle programs
• Ability to write on-brand copy and subject lines
• Experience in cross-functional collaboration with Commercial and Content teams
• Ability to proactively source campaign inputs from various teams
• Experience in supporting loyalty programs through email and lifecycle touchpoints
• Ability to shape and refine email/SMS strategies
• Experience in designing and running A/B and multivariate tests
• Curiosity for exploring and adopting AI tools for marketing
• Experience in building transactional and triggered email programs