Marketing Manager

Tecan is a company focused on developing strategic marketing initiatives that drive brand awareness and support commercial growth. The Marketing Manager will play a key role in positioning Tecan's CDMO offering through integrated marketing campaigns and collaboration with global commercial teams.

Responsibilities:

• Develop and execute strategic marketing plans for Tecan's Contract Development and Manufacturing Organizations offering
• Create messaging frameworks, value propositions, and market positioning aligned with business objectives
• Design and implement integrated marketing campaigns, including Account-Based Marketing (ABM)
• Develop multi-channel marketing programs and content that drive awareness, engagement, demand generation, and commercial growth
• Produce thought leadership content and executive communications to strengthen industry visibility
• Gather customer, competitive, and market insights to inform marketing strategy
• Manage assigned marketing budgets and maximize return on investment
• Measure campaign performance, lead quality, conversion metrics, and marketing ROI using data-driven analysis
• Support regional commercial teams with marketing initiatives and campaign execution
• Develop sales enablement materials including presentations, brochures, case studies, campaign toolkits, and digital assets
• Lead and support global events, customer events, webinars, and industry conferences
• Maintain the Partnering Business presentation library and coordinate updates with Product Managers
• Collaborate with Brand, Internal Communications, LSB Marketing, Sales, Business Development, and Global Regional Teams to ensure consistent messaging and execution
• Drive continuous improvement of marketing effectiveness through cross-functional collaboration

Requirements:

• Strong B2B marketing strategy and execution experience
• Expertise in integrated marketing campaigns and Account-Based Marketing
• Strong storytelling, messaging, and content development skills
• Experience with demand generation and lead lifecycle management
• Strong analytical mindset with experience measuring marketing performance and ROI
• Excellent stakeholder management and cross-functional collaboration skills
• Experience managing marketing budgets and agency relationships
• Ability to prioritize multiple initiatives in a fast-paced environment
• Strong communication, presentation, and project management skills
• Customer-focused mindset with strong business acumen
• Self-motivated with a hands-on approach and strong sense of ownership
• Adaptability and continuous improvement mindset
• Bachelor's or Master's degree in Marketing, Business Administration, or related field
• 5–7 years of B2B marketing experience
• Experience working within multinational organizations
• Experience developing integrated marketing strategies and campaigns
• Experience with digital marketing channels including SEO, SEM, email marketing, and social media
• Proficiency with marketing automation platforms such as HubSpot
• Experience with Microsoft 365 (Teams, Excel, PowerPoint, SharePoint)
• Experience with website content management systems (CMS)
• Technical writing experience
• Experience analyzing marketing performance using dashboards and reporting tools
• Strong English communication skills
• Experience within Life Sciences, Diagnostics, Biotechnology, or Medical Technology
• Experience supporting OEM/CDMO organizations
• Training or certification in Account-Based Marketing, Branding, or Project Management
• AI for Marketing experience
• Marketing Analytics expertise
• Experience with CRM platforms such as Salesforce or SAP C4C
• Familiarity with AI-assisted content creation tools
• Customer journey mapping expertise
• Additional language skills such as German
• Creative thinking and innovation experience