Performance Marketing Manager

ATI Restoration, LLC is seeking a Performance Marketing Manager who will be responsible for orchestrating comprehensive performance marketing strategies. The role involves overseeing email marketing, lead generation, and digital marketing initiatives to drive qualified leads and revenue growth while utilizing Salesforce CRM and Pardot for marketing efficiency.

Responsibilities:

• Develop a comprehensive and strategic performance marketing plan to drive qualified lead growth and attributable revenue growth
• Oversee and optimize email marketing, lead generation, and lead nurturing campaigns to effectively engage potential clients
• Drive digital marketing initiatives, including SEO, SEM, and website optimization, to enhance online visibility and customer acquisition
• Utilize Salesforce CRM and Pardot marketing automation platforms to maximize marketing efficiency and effectiveness
• Collaborate with national and regional sales teams to align marketing efforts with sales strategies and overall business objectives
• Monitor and analyze marketing performance metrics, making data-driven decisions to enhance campaign effectiveness and ROI
• Enhance performance marketing data analytics, dashboards, and reporting to understand conversion of marketing campaigns to leads, opportunities, and revenue
• Develop and manage marketing budgets, ensuring optimal allocation of resources to drive desired outcomes
• Stay updated on industry trends and emerging marketing technologies, recommending innovative strategies to stay ahead of the competition
• This is a true 'doer' role currently with the potential to expand into a full team managing predictable revenue streams

Requirements:

• 5-7 years of marketing experience, with a focus on performance marketing and B2B strategies
• Demonstrated success in implementing and optimizing performance marketing plans to achieve business goals
• Proficient in Salesforce CRM and Pardot marketing automation platforms, leveraging them for efficient marketing operations
• Strong analytical skills and ability to derive actionable insights from marketing data to inform decision-making
• Exceptional leadership and team management skills, fostering a collaborative and innovative work environment
• Entrepreneurial mindset with the ability to adapt and thrive in a dynamic, growth-oriented organization
• Excellent communication skills, with the ability to articulate ideas and influence stakeholders effectively
• Detail-oriented with strong organizational and project management abilities
• Experience in the restoration or construction industry