Marketing Manager, Specialty Markets

Boston Imaging, a Samsung company, is a medical imaging business that develops and markets ultrasound, digital radiography, and mobile computed tomography solutions for healthcare providers. The Marketing Manager, Specialty Markets will develop and execute strategic marketing programs, product launches, positioning, campaigns, and commercial strategies for specialty markets including point-of-care, veterinary, and urology. The role also leads market research, competitive analysis, events, sales enablement, brand advocacy, and marketing budget management.

Responsibilities:

• Developing, implementing and executing strategic marketing plans for the products and target markets to achieve revenue and market share objectives by attracting potential customers and retaining existing ones
• Understand and continually research the market landscape, competition, customer needs, and opportunities in each target market; and assess new potential markets for opportunity
• Drive go-to-market and product launch planing including but not limited to defining product positioning, pricing, naming, promotional strategy, and messaging to ensure offerings will be launched successfully and maximize market impact
• Define and continually refine the product positioning and messaging by understanding the market dynamics, customer needs, pain points and how to market our offerings effectively
• Develop marketing materials and support sales and clinical training
• Monitor and analyze the competitive landscape, identifying strengths/weakness to inform the marketing strategy
• Will be expected to be the brand evangelist and key spokesperson for the assigned portfolio requiring extraordinary communication and presentation skills as well as the ability to connect with key opinion leaders
• Develop, plan, and execute comprehensive tactical marketing campaigns to reach the target audience
• Support sales and business in driving internal and external promotion including sales promos, digital campaigns and social media strategy
• Identify key tradeshows and events and lead the strategy and vision for every event
• Support the Tradeshow team in planning and execution of key events focused on the target markets and personas
• Manage and track the budget for all marketing expenses
• Work collaboratively with all business functions including but not limited to Product Management, Regulatory, Corporate Accounts, Executive Leadership

Requirements:

• Bachelor's degree in engineering or science required
• 10 years of industry experience, preferably in medical imaging
• A minimum of 10 years' healthcare product marketing experience includes involvement in market research, marketing plan design, and implementation with a strategic focus on market share growth
• Social media experience with YouTube, Face Book, LinkedIn, X, and other web media outlets
• Experience in conducting both market and product segmentation assessments as part of a globally focused healthcare company
• Knowledge and understanding of policies and competitive dynamics in healthcare industry
• Ability to communicate and work effectively to launch new products and leverage media opportunities to maximize brand and market share growth
• Ability to communicate with engineers, technical support personnel, doctors, clinicians, and health care professionals on issues relating to product performance, and the health care industry generally
• Strong presentation skills and the ability to perform clinical and product training to all levels of customers
• I am willing to travel internationally, overnight, and on weekends
• Valid driving license and satisfactory driving record is mandatory, and background and drug testing (pre- and post-employment) is required
• Budget, expense, and resource management experience required
• Must be a result oriented, team player, people person
• Must be self-driven to optimize performance without the need for extensive supervision
• Must possess excellent verbal and written communication skills and work effectively in a demanding, fast paced environment
• Must have and exhibit excellent presentation skills in small and large groups situations
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire
• Must be excellent with technology, able to present using a laptop and able demonstrate proficiency with Excel, Word, PowerPoint, Outlook, Publisher, Internet Explorer, and Google Chrome
• Regularly lift and/or move up to 25 pounds, frequently lift and/or move up to 50 pounds and occasionally lift and/or move more than 100 pounds
• Often required to Push/pull weights of over 100 pounds when setting up/dismantling trade shows and/or maneuvering Company equipment into place for display
• Frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear
• Must be able to sit and/or drive for long periods of time when travelling
• Must be able to stand for long periods of time (6-8 hours) for multiple days
• Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus
• High attention to detail
• Understanding of terminology and ability to share and communicate effectively within the group
• Ability to organize and prioritize tasks resulting in consistent productivity
• Ability to function within and support a team environment and build strong working relationships
• Dependable and punctual
• Ability to meet accuracy and productivity goals
• Good problem-solving skills, ability to evaluate situations and prioritize factors in decision making
• Self-motivated, utilize available resources for self-improvement and development
• Flexible: able to follow directives and accomplish tasks outside of normal duties
• MBA preferred
• Familiarity with clinical and economic outcome data, reimbursement, and managed care policies and procedures is highly desirable