Lead Product Marketing Manager

Mindbody is a company that equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. As the Lead Product Marketing Manager, you will translate product capabilities into compelling stories that resonate with business owners and drive adoption, while leading go-to-market strategies for product launches.

Responsibilities:

• Lead go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to end
• Develop engaging, scalable content tailored to business owners and decision-makers
• Craft and manage customer-facing comms across in-product messaging, emails, release notes, and more
• Equip Sales and Success teams with assets, training, and narratives that win trust and drive growth
• Use qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunities
• Analyze data to guide strategy, test hypotheses, and iterate on what works
• Partner cross-functionally with Product, Sales, Enablement, Pricing, and more to align on launch goals and outcomes
• Bring clarity and momentum to complex projects with multiple moving parts and stakeholders

Requirements:

• 8+ years in product marketing for SaaS or B2B tech, with deep experience owning launches end to end
• A strong portfolio of content that shows how you translate complexity into clarity (think decks, videos, landing pages, blogs)
• Confident, precise communicator who can write for impact and speak to execs
• Proven track record of enabling Sales and Success teams with effective, usable content and training
• Natural collaborator across technical and non-technical teams, with clear communication in both directions
• Analytical mindset with the ability to interpret data, test hypotheses, and use insights to guide strategy and messaging
• Comfortable navigating ambiguity and shifting priorities with agility and optimism
• Strong project management skills - you keep workstreams on track without losing sight of creative storytelling
• Deep empathy for customers, with a passion for building products and experiences that matter
• experience marketing payments or fintech products
• partnering with international teams to support launches across multiple regions