Product Marketing Manager

Catapult Federal Services is a well-established leader in consumer tax preparation and financial software, serving millions of individual and small business customers each year. The Growth Strategy & Product Marketing Manager will own strategy and execution across the full customer journey, focusing on expert-led tax preparation offerings and driving growth strategies for customer acquisition and retention.

Responsibilities:

• Coordinate go-to-market channel execution and support product marketing to drive expert-led marketing and top-of-funnel opportunities for both new customer acquisition and returning user re-engagement
• Drive development and execution of growth strategies and end-to-end customer experiences, with a focus on the returning user experience, onboarding, and lifecycle
• Use qualitative and quantitative research, customer insights, and A/B testing to influence product roadmaps and deploy data-driven growth strategies
• Optimize customer journeys across entry points, landing experiences, and navigation for a portfolio of assisted product offerings
• Leverage customer insights and competitive analysis to unlock growth and inform strategic decision-making
• Own the customer problem and collaborate with Research to build deep insights on full-service customers
• Partner with Product and Customer Success to launch features and expert-led experiences that support acquisition, retention, and lifecycle conversion
• Drive returning-user messaging hierarchy, service messaging, product assets, and seasonal readiness planning
• Collaborate with cross-functional Growth and Product Marketing teams to translate strategy into actionable programs, messaging, and creative toolkits
• Independently manage strategic projects and resolve complex issues through cross-functional collaboration
• Partner with Analytics and Product Marketing to evaluate strategy performance and recommend in-season and off-season pivots

Requirements:

• 10+ years of professional experience in growth or product marketing, with a focus on re-engagement and retention
• Experience in top-of-funnel channel strategy, activation, and execution, as well as pricing, retention, re-acquisition, and lifecycle marketing
• Proven experience influencing and collaborating with cross-functional teams to deliver measurable growth
• Demonstrated success designing and executing integrated marketing and growth strategies across digital and offline channels
• Strategic mindset with the ability to integrate business priorities into short- and long-term plans
• Self-starter with a track record of proactive leadership, prioritization, and managing multiple workstreams simultaneously
• Strong written and verbal communication skills, with the ability to convey strategic objectives and results to senior leadership
• High levels of ownership, initiative, and a drive to achieve measurable performance results
• Track record of making principled, data-based business decisions while managing ambiguity
• Strong experience uncovering qualitative and quantitative customer insights to inform end-to-end customer experiences
• Strong data analysis skills, including hypothesis-driven testing and translating results into recommendations
• Experience working with or leading expert-led or service-based business models