Retention and Lifecycle Marketing Manager (Remote)

ezCater is the #1 food tech platform for workplaces in the US, providing solutions for managing food needs and ordering from a wide range of restaurants. They are seeking a Retention and Lifecycle Marketing Manager to drive customer growth and retention through strategic campaigns and customer communications across various channels.

Responsibilities:

• Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging
• Design and continuously optimize customer onboarding flows that accelerate adoption for new customers
• Identify new activation milestones and build campaigns that reliably move users to them
• Maintain and optimize a comprehensive calendar of seasonal campaigns and promotions across the ezCater marketplace, aimed at driving incremental orders
• Analyze and translate data from various sources (eg. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer touchpoints, drive engagement, and improve conversion rates
• Identify areas for optimization and implement strategies to improve campaign effectiveness
• Use promotions effectively and cost-efficiently to change customer behavior
• Partner with the growth acquisition team to increase retention effectively and efficiently using paid media
• Utilize segmentation techniques to customize communications and marketing campaigns

Requirements:

• 5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention. B2B2C/B2C e-commerce or marketplace experience is strongly preferred
• Proven experience generating measurable business outcomes via lifecycle marketing
• Experience driving customer lifecycle marketing strategies and executing creative, high-performing multi-channel campaigns
• Experience with new customer onboarding programs and optimizations
• Deep expertise in leveraging data from various sources to optimize tactics, drive incremental business results, and enhance customer experiences
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions
• Highly skilled at strategic thinking, planning and execution
• Strong communication skills; able to effectively collaborate across teams and influence colleagues
• Action-oriented with a 'get it done' mentality: relentless attention to detail coupled with a commitment to deliver high-quality work on a deadline and always think two steps ahead
• An affection for 'just figuring things out' and inventing any ideas or approaches that help us accomplish our objectives
• Familiarity with marketing automation, lifecycle marketing tools, and campaign management platforms
• Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable