Email Marketing Manager

Moore is a data-driven constituent experience management company, and they are seeking an Email Marketing Manager to plan and manage high-volume email marketing campaigns. The role involves collaborating with cross-functional teams to optimize email performance and manage client email marketing programs.

Responsibilities:

• Oversee the implementation of multiple client email marketing programs and collaborates with cross-functional team members to strategize, build, and QA email campaigns from concept to deployment
• Manage the list segmentation process for email campaign deployment, including identifying standard list segments, establishing baseline counts for measuring growth, and monitoring real-time analytics
• Create annual email marketing plans, calendaring, send cadences and frequency, and testing matrixes
• Analyze overall email performance, makes recommendations to optimize email campaigns in real-time and provides actionable insight for ongoing data-led optimization
• Create data extensions, data filters, suppression lists, master suppression lists, and attribute groups for multiple clients within various ESPs
• Design and develop automated campaigns using MAPs to send drip emails based on data and/or a prospects behavior
• Partner with data specialists to provide monthly analysis and reporting of campaign performance and overall email program
• Work with internal stakeholders to establish email marketing program and campaign scope, ensuring deliverables stay within statements of work
• Monitor, troubleshoot, and provide solutions for potential ESP issues related to rate-limiting, IP blacklisting, and spam traps
• Manage, train, and mentor Email Marketing Specialist
• Contribute to the team’s expertise through research of new digital platforms, tools, strategies, and tactics to drive success
• Stay up to date on the latest email marketing and platform standards, technologies, best practices, and developments
• Recommend, learn, and master new ESP and MAP platforms, ultimately serving as the point of contact, subject matter expert, and trainer as needed

Requirements:

• 4+ years of email marketing experience with an advertising agency, successfully managing the production of digital projects such as emails, landing pages, integrated campaigns, and websites
• Experience with Marketing Automation Platforms (Marketo, HubSpot)
• Experience with Email Service Provider Platforms (Luminate, Engaging Networks, Emma, Campaign Monitor, Salesforce Marketing Cloud)
• Experience creating annual email marketing plans, schedules, send cadences and testing matrixes
• Knowledge of the technical and regulatory side of email marketing including IP & domain reputation, CANSPAM and GDPR
• Ability to understand and analyze email metrics including deliverability, opens, clicks and conversions
• Understanding of influences affecting email deliverability and inbox placement
• Familiarity with digital direct response fundraising metrics and direct marketing strategy
• Ability to handle multiple complex projects simultaneously; a resourceful self-starter who can take initiative and follow through on projects in a deadline-driven environment
• Commitment to delivering error-free work and high-quality customer service to clients
• Strong written and oral communication and presentation skills
• Strong organizational and time management skills
• Outstanding problem-solving abilities and analytical skills
• Meticulous attention to detail
• Ability to remain calm under pressure, and adaptable in situations where priorities, demands and timelines conflict and change
• Strong interpersonal skills, with a focus on tact and diplomacy, proficient at defusing tense situations
• Ability to build collaborative relationships, and to thrive in a team environment
• Ability to identify opportunities for improvement and make constructive suggestions for change
• Experience with non-profit email marketing is preferred
• Familiarity with the following is a plus: Traffic analysis tools, such as Google Analytics
• CMS platforms (WordPress, Drupal)
• Fundraising platforms (Qgiv, Luminate, Raise Donors, Fundraise Up, Classy)
• CRM platforms (Salesforce, Raiser's Edge, Bloomerang, Donor Perfect)
• Web languages (HTML, CSS, Java Script, XML)