Key skills
GoAI
About this role
Swan Bitcoin is a leading Bitcoin-only financial services company supporting individuals and companies throughout their Bitcoin journey. They are seeking a Growth Marketer to own acquisition programs, develop client narratives, and lead Go-To-Market strategies for their products.
Responsibilities:
- Own acquisition programs across paid and owned channels: creative, landing pages, conversion, and the experiments, produced and iterated with AI tooling
- Understand client segments and develop narratives and content that speak to the different segments
- Drives and facilitates Go-to-Market (GTM) for one or more Swan products as GTM Lead, each bound to a metric with baseline and target
- Plan and ship acquisition experiments, using AI to produce variants, briefs, and creative at volume, in a machine + human loop
- Own GTM product positioning, launches, and growth loops, connected to business and product goals each quarter
- Comfortable managing cross-functional teams and stepping up to be project manager for new initiatives
Requirements:
- Minimum 7-10 years of experience in a marketing role
- You are an operator and builder, run campaigns and journeys at speed, and operate in an AI-native mindset, with exceptional human judgment
- You are fluent across paid and owned acquisition, and comfortable owning the full loop
- You are comfortable owning goals, targets, and driving deep. You treat each project as a business investment for growth
- Excellent organizational skills, comfortable managing multiple projects and competing deadlines
- Exceptional writing and communications skills. You are a good storyteller, using data and insights to weave compelling marketing copy and designing great campaigns
- Strong brand marketing skills. You know how to come up with creative names for new campaigns/ads and you think about competitive positioning, packaging and messaging
- Fluent creating AI-assisted workflows (agents, prompts, automations) into daily execution
- Marketing experience including acquisition, conversion, and retention of customers
- Strong understanding of Bitcoin and the difference between Bitcoin and 'Crypto'. We hire Bitcoiners, not crypto-enthusiasts. You should be excited to talk about and evangelize for Bitcoin!
- Must be located in and have work authorization in the United States