Paid Media Marketing Manager

Cato Networks is a pioneer in cloud networking and security, seeking a highly motivated Paid Media Marketing Manager to join their Growth Marketing team. The role involves developing and executing B2B paid media campaigns across various platforms, optimizing for performance, and collaborating with multiple teams to enhance the company's marketing strategy.

Responsibilities:

• Develop and manage paid media campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms
• Optimize campaigns to improve lead quality, conversion rates, ROAS, pipeline contribution, and cost efficiency
• Manage budgets, bidding strategies, audience targeting, keyword strategy, creative testing, and A/B testing
• Partner with content, creative, demand generation, SDR, and marketing operations teams to build high-performing campaigns and landing page experiences
• Analyze campaign performance and provide actionable insights through regular reporting, including what changed, why it changed, and what actions should be taken next
• Build and maintain reporting views that connect spend, engagement, conversions, lead quality, pipeline, and ROI
• Use AI tools and automation to improve campaign analysis, keyword research, audience insights, creative testing, anomaly detection, and budget optimization
• Partner with marketing operations to improve campaign tracking, attribution, UTM hygiene, dashboarding, and source-of-truth reporting
• Evaluate and test new channels, audiences, AI-assisted workflows, and advertising formats to drive growth

Requirements:

• 4+ years of hands-on experience managing B2B paid media campaigns
• Strong expertise in Google Ads and LinkedIn Campaign Manager
• Experience with analytics, reporting, and attribution tools such as Google Analytics, Looker Studio, Salesforce, HubSpot, Marketo, or similar platforms
• Strong analytical mindset with the ability to turn campaign data into clear optimization decisions and business recommendations
• Comfortable using AI tools for campaign analysis, reporting automation, creative ideation, keyword expansion, and performance optimization
• Experience managing six-figure media budgets and delivering measurable pipeline or revenue impact
• Understanding of B2B funnel metrics, attribution models, campaign taxonomy, and pipeline reporting
• Excellent communication skills and the ability to collaborate across marketing, marketing operations, SDR, and sales teams
• Experience marketing to enterprise IT or security buyers