Technical Product Marketing Manager

ExtraHop is on a mission to protect and empower the connected enterprise, providing visibility into cyber threats and network performance issues. As a Technical Product Marketing Manager, you will work at the intersection of cybersecurity and AI, translating insights into compelling narratives and go-to-market programs while shaping the market's understanding of an emerging category.

Responsibilities:

• Partner with Product and Sales to programmatically gather and analyze information from customers and field-facing teams to understand AI-related learnings and best practices, and create helpful content and tools to drive more value for customers
• Build trusted relationships with security practitioners, SOC leaders, and customers to understand their challenges and bring practitioner perspectives into our product strategy and marketing
• Turn customer deployments and partner feedback into approved stories, credible evidence, and industry use cases
• Develop and continually pressure-test ExtraHop's point of view on the future of AI-powered security operations
• Define the narrative for why network context is foundational to the agentic SOC
• Help shape an emerging market category by identifying gaps in industry thinking and introducing new perspectives grounded in customer outcomes and practitioner realities
• Equip Sales teams with the narratives, evidence, and technical context needed to earn credibility with sophisticated security buyers
• Build and maintain the core asset library for the agentic SOC: slide decks, solution briefs, demos, discovery question guides, webinars, web pages, blogs, and other collateral
• Maintain a high bar for customer trust and responsible marketing in a sensitive and fast-moving category
• Plan and execute product and feature launches end-to-end
• Work with ecosystem partners to launch new integrations, drive co-marketing activities, and develop joint collateral to generate market momentum

Requirements:

• 5+ years of product marketing, product management, solutions engineering, analyst relations, technical marketing, or related cybersecurity experience
• Fluent in the SOC buying committee: you've marketed to or reported to CISOs, Directors, Architects, or Engineers, and you understand how they each think about risk, budget, and tooling decisions
• Familiarity with the SOC tech stack — SIEM, SOAR, EDR/XDR, NDR, TIP, IAM, cloud security, vulnerability management, ITSM — and the high-level trade-offs that come with each
• Strong enough technical grounding to have a substantive conversation with a detection engineer
• Exceptional storytelling skills with demonstrated ability to create concise, compelling content for diverse audiences (C-suite executives, technical practitioners) and formats (executive roundtables, technical blogs)
• Communicate clearly and collaborate well with cross-functional teams
• Thrives in fast-paced environments, unphased by ambiguity
• Willing to travel 10% (US travel)
• Bachelor's degree or equivalent, MBA is a plus
• Former practitioner-turned-marketer with hands-on threat detection, incident response, or detection engineering experience
• Experience working within a SOC or closely supporting SOC teams
• Understanding of how AI and LLMs are changing both attacker tradecraft (TTPs) and defender workflows
• Comfortable with scripting and enjoy using AI/agent tooling to improve efficiency
• Familiarity with detection engineering principles, telemetry requirements, detection validation, and ATT&CK-aligned coverage measurement