Teladoc HealthRemote
Growth Marketing Manager
United States of America
Full Time
1 week ago
$80,000 - $90,000 USD
No H1B
Key skills
Growth MarketingDigital MarketingPerformance MarketingConversion Rate OptimizationA/B TestingMultivariate TestingIncrementality MethodologiesEmail MarketingDirect Mail MarketingSMS MarketingOutbound Telemarketing (OBTM)SEOAEOGEOSchema ImplementationAI-driven Search OptimizationMarketing AnalyticsAmplitudeGoogle AnalyticsAdobe AnalyticsVWOOptimizelyAdobe TargetSalesforce Marketing CloudBehavioral Science PrinciplesCustomer Decision-Making FrameworksProject ManagementAIAnalyticsSalesforceLeadershipCommunicationDecision Making
About this role
Teladoc Health is a company leading the next evolution of virtual care, empowering employees to help millions live healthier lives. The Growth Marketing Manager will own growth initiatives that drive consumer acquisition and enrollment across the Chronic Condition Management business, leading efforts in conversion rate optimization and digital experiences.
Responsibilities:
- Own the strategy, execution, and performance of CCM incremental acquisition campaigns across email, direct mail, SMS, OBTM, and other emerging channels
- Develop audience, messaging, creative, and channel strategies that drive incremental enrollments and measurable business impact
- Lead campaign planning, requirements gathering, stakeholder alignment, launch execution, and post-campaign performance analysis
- Identify and validate new growth opportunities through pilot programs, experimentation, and continuous optimization
- Partner with Data Science, Business Analytics, Marketing Automation, and Marketing Operations teams to measure incrementality, improve campaign performance, and strengthen marketing measurement capabilities
- Own the CRO roadmap across CCM and Telehealth enrollment experiences, with accountability for improving conversion performance and reducing enrollment friction
- Build and manage a testing roadmap leveraging behavioral science principles, customer insights, and business priorities
- Design, launch, analyze, and scale A/B and multivariate tests using VWO and other experimentation platforms
- Leverage Amplitude and other analytics tools to identify opportunities throughout the enrollment funnel and prioritize high-impact optimizations
- Improve landing page discoverability and performance through SEO, AEO, GEO, schema, content, and user experience enhancements
Requirements:
- 5+ years of experience in Growth Marketing, Digital Marketing, Performance Marketing, CRO, or related disciplines
- Proven track record driving measurable customer acquisition and conversion growth
- Experience developing and executing multi-channel marketing campaigns including email, direct mail, and digital channels
- Strong experimentation experience including A/B testing, multivariate testing, and incrementality methodologies
- Experience leveraging analytics platforms to generate insights and guide decision making
- Strong project management and cross-functional leadership skills
- Exceptional written and verbal communication skills
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent practical experience
- Experience with Amplitude, Google Analytics, Adobe Analytics, or similar analytics platforms
- Experience using VWO, Optimizely, Adobe Target, or similar experimentation platforms
- Experience with Salesforce Marketing Cloud (SFMC)
- Experience with SEO, AEO, GEO, schema implementation, and AI-driven search optimization strategies
- Experience working in healthcare, health technology, or highly regulated industries
- Familiarity with behavioral science principles and customer decision-making frameworks
- Experience partnering with Data Science and Product teams to drive growth initiatives