Marketing Creative Strategy Manager

The Lifetime Value Co. is looking for a Marketing Creative Strategy Manager to lead the strategy, development, and optimization of performance-driven advertising creative across their paid marketing channels. This role will oversee the ideation, testing, and iteration of creative to drive performance, leveraging AI to enhance creative workflows.

Responsibilities:

• Own the strategic roadmap for paid marketing creative across social, paid search, display platforms, YouTube, and emerging upper-funnel channels
• Identify new creative angles, messaging frameworks, hooks, and formats to continuously improve marketing performance
• Study and reverse-engineer viral content patterns—including hook structures, narrative pacing, emotional triggers, and trend-driven formats—to inform paid creative development
• Develop structured creative testing strategies to support ongoing experimentation and creative iteration across paid social channels
• Build and maintain a pipeline of new concepts designed to drive measurable performance improvements across campaigns
• Develop and refine advertising concepts that align with performance marketing goals and channel-specific best practices
• Partner with the marketing creative team and video production partners to translate concepts into finished ads
• Create clear creative briefs outlining messaging, audience targeting, hypotheses, and success metrics for each campaign
• Drive development of high-performing direct response creative, particularly short-form and mid-form video with strong hooks and compelling storytelling that drive watch-through and action
• Design and oversee a structured creative testing program to ensure consistent experimentation and learning across paid social and video channels
• Analyze performance data from marketing campaigns to identify trends in messaging, hooks, formats, storytelling approaches
• Iterate on winning concepts and identify opportunities to refresh or expand high-performing creative themes
• Partner with marketing buyers to rapidly deploy and evaluate new creative across campaigns
• Lead the strategy for performance video creative across platforms such as paid social and YouTube
• Develop scalable video storytelling frameworks—including hook-first structures, pattern interrupts, and retention-optimized pacing—that improve engagement, watch time, and conversion rates
• Identify new video formats, narrative structures, and visual approaches that resonate with target audiences and have the potential to generate viral engagement
• Collaborate with video contractors and creative teams to develop and optimize video assets for performance
• Act as the primary bridge between media buying, creative production and performance analytics teams
• Work closely with marketing buyers to align creative strategy with campaign performance insights and media opportunities across social channels
• Coordinate with internal creative teams, external agencies, and production partners to ensure timely delivery of creative assets
• Ensure all creative development efforts align with marketing goals, timelines, and channel-specific requirements
• Monitor the performance of creative assets across campaigns—including paid social and video—to identify patterns and insights
• Translate performance data into actionable creative insights that inform future concept development
• Document learnings from testing and build a knowledge base of successful messaging, formats, hooks, storytelling frameworks, and creative approaches
• Share regular insights with marketing and creative teams to improve the overall effectiveness of advertising efforts
• Manage the flow of creative concepts from ideation through production and launch
• Ensure creative assets are developed efficiently and meet the needs of media buyers and campaign timelines
• Provide strategic direction and feedback to creative teams, agencies, and video partners throughout the development process
• Maintain a consistent cadence of new creative production to support campaign scaling and testing needs

Requirements:

• 5+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles
• Strong experience developing and optimizing advertising creative for paid social platforms, and performance marketing channels
• Hands-on experience building AI-powered workflows, automations, and scalable creative systems that increase production velocity, expand testing capacity, and improve campaign iteration speed
• Strong understanding of generative AI tools, prompt orchestration, and workflow automation platforms within creative, growth, or performance marketing environments
• Deep understanding of direct response marketing principles and how creative influences campaign performance across social and video environments
• Proven ability to create or identify viral-worthy creative—with a sharp eye for scroll-stopping hooks, compelling storytelling, emotional resonance, and trend-aware formats
• Experience developing video-first advertising strategies, including short-form performance video, hook-driven narratives, and storytelling frameworks that maximize retention and conversion
• Ability to analyze campaign performance data and translate insights into actionable creative strategies
• Experience working cross-functionally with marketing, creative, analytics, and production teams
• Strong concept development and creative briefing skills
• Experience managing or collaborating with external agencies and creative production partners
• Ability to manage multiple initiatives and creative pipelines simultaneously in a fast-paced environment
• Strong communication and collaboration skills with the ability to align multiple stakeholders