Marketing Manager

InsuredMine is a software company that provides a digital platform designed to help independent insurance agents and carriers offer omnichannel marketing experiences to their clients. The Marketing Manager will be responsible for creating and executing marketing strategies, managing campaigns, and collaborating with internal teams to enhance marketing performance.

Responsibilities:

• Manage all aspects of Demand Generation, Content, and Product Marketing campaigns that influence movement across various stages of the marketing and sales funnel
• Execute marketing campaigns for partnerships including webinars, special promotions, and events
• Content creation - you will be responsible for the creation of blog content, articles, press releases, case studies, and white papers with help from a senior content specialist and designers
• Collaborate with the Sales team to define go-to-market strategies and product messaging that compels potential customers to work with InsuredMine
• Maintain Marketing technologies systems of record, including our CRM to ensure 'single sources of truth' in order to maximize efficiency and increase speed-to-market
• Own and manage KPI goals and budget for demand generation programs, and track campaign and marketing portfolio performance
• Work with our marketing agency on content creation, SEO, maintenance of the website
• Work with the Head of Sales on how to pair brand, marketing initiatives with sales initiatives
• Will get help from two content person (in house), and PPC and SEO/Blogs being managed by another organization

Requirements:

• Saas Experience
• 3+ years' experience in marketing
• Strong verbal, written, and organizational skills
• Startup experience preferred