Marketing Manager, Emerging Brands

Crescent Foods is a pioneer in providing a wide variety of Halal chicken and beef products, dedicated to ethical practices and delivering healthy meals. They are seeking a highly driven Marketing Manager, Emerging Brands to own and scale growing halal consumer brands, focusing on building brand presence and driving product movement through various marketing channels.

Responsibilities:

• Own and execute the marketing strategy for Emerging Brands
• Define positioning, messaging, and campaign direction
• Build and manage a clear growth roadmap
• Support retail expansion through in-store activations and merchandising
• Partner with sales teams to drive velocity and promotions
• Develop retail-ready marketing materials
• Manage and optimize websites and landing pages
• Improve conversion through product storytelling, bundles, and promotions
• Oversee email and SMS marketing strategies
• Lead content strategy across Instagram, TikTok, and other platforms
• Ensure a consistent and elevated brand voice
• Collaborate on content creation (photo, video, campaigns)
• Plan and execute local activations (mosques, sponsorships, schools, community events)
• Build grassroots brand awareness and loyalty
• Manage partnerships and collaborations
• Work closely with Crescent Foods marketing and leadership for all crossover functions
• Align on campaigns, product launches, and shared initiatives
• Perform related duties as assigned or as the situation dictates year-round

Requirements:

• 4–8 years of experience in CPG, retail, or consumer brand marketing
• Bachelor's degree is required
• Proven experience building or scaling a consumer brand
• Strong understanding of back-end websites, Shopify / e-commerce ecosystems
• Experience in social media strategy and content that converts
• Ability to operate in a fast-paced, entrepreneurial environment
• Strong communication, ownership mindset, and execution skills
• Background in event or grassroots marketing is a strong plus