Digital Marketing Manager

Frankel is a full-service strategic communications firm based in Gainesville, FL, specializing in branding, marketing, and digital strategy. They are seeking a Digital Marketing Manager responsible for the strategy, execution, and performance of paid digital media, analytics, email marketing, and SEO across assigned client portfolios. The ideal candidate will be analytical and collaborative, ensuring campaigns are successful and optimized to meet client goals.

Responsibilities:

• Strategize, launch, optimize, and report on paid digital media campaigns, including paid social, paid search, and programmatic media
• Integrate CRM intelligence into campaign targeting, segmentation, and optimization
• Manage budgets and pacing across platforms to ensure efficient spend and delivery against KPIs
• Set up and maintain analytics infrastructure using GA4 and Google Tag Manager
• Establish and maintain performance dashboards using Google Data Studio (Looker Studio)
• Translate campaign data into clear, actionable insights for clients and internal teams
• Apply a proven understanding of SEO and GEO best practices to guide client strategy
• Conduct keyword research and SEO/GEO audits
• Provide feedback on content marketing to maximize organic search visibility
• Partner with web development to implement technical best practices
• Guide internal teams on best practices related to UX, CRO, SEO/GEO, accessibility, and privacy compliance
• Identify opportunities to improve site performance and conversion rates
• Stay current on regulations and ensure client sites remain compliant
• Develop email marketing strategy, including segmentation, automation, and journey mapping
• Oversee email distribution, A/B testing, and performance analysis
• Continuously refine email programs based on engagement and conversion data
• Monitor industry trends and platform updates relevant to client accounts
• Maintain accurate documentation of campaign strategy, performance, and optimizations
• Continuously expand knowledge of digital marketing tools, platforms, and best practices
• Perform other duties as assigned

Requirements:

• 3–6 years' experience in digital marketing, ideally within an agency setting
• Bachelor's Degree in Marketing, Advertising, Communications, or related field
• Proven experience managing paid social, paid search, and programmatic campaigns
• Hands-on experience with GA4, Google Tag Manager, and Google Data Studio (Looker Studio)
• Strong analytical skills with the ability to translate data into strategy
• Excellent written and verbal communication skills
• Strong organizational and time management skills
• Ability to manage multiple accounts and priorities simultaneously
• Comfortable working cross-functionally with various teams
• Reports to the Director of Digital Marketing
• We're serious about the work, not about ego. Kindness and collaboration are non-negotiable here
• You are confident integrating use of AI into daily workflow to maximize efficiency
• You have experience with HubSpot, The Trade Desk, and SEM Rush
• You have experience with the Higher Education vertical