Digital Marketing Manager

Global Recruiters of Scottsdale (GRN) is a private equity-backed consumer products company seeking a strategic, data-driven Digital Marketing Manager to accelerate growth across a portfolio of nationally distributed brands. This role involves leading digital marketing initiatives across ecommerce channels and retailer marketplaces while collaborating with various teams to drive measurable business results.

Responsibilities:

• Develop and execute integrated digital marketing strategies supporting aggressive ecommerce growth
• Own paid media planning, budgeting, optimization, and performance across search, social, programmatic, retail media, and emerging platforms
• Manage relationships with agency partners while ensuring campaigns are delivered on time, within budget, and aligned with business objectives
• Lead campaigns across platforms including Amazon, Walmart, Target, CVS, Walgreens, DoorDash, Instacart, Ibotta, Bazaarvoice, Reddit, and similar retail media partners
• Identify opportunities to expand partnerships, improve campaign performance, and maximize return on marketing investment
• Oversee Shopify websites including content management, backend functionality, integrations, wireframes, and user experience improvements
• Coordinate with IT, designers, developers, compliance partners, and external vendors to maintain website performance, accessibility, security, and legal compliance
• Partner with Ecommerce leadership to develop promotional calendars supporting seasonal and account-specific initiatives
• Establish KPIs for every campaign and develop executive dashboards using Google Analytics and other reporting tools
• Analyze campaign effectiveness, attribution, and ROI while providing actionable recommendations
• Continuously optimize digital investments using data-driven decision making

Requirements:

• Five to seven years of progressive digital marketing and ecommerce experience, preferably within a high-growth consumer products environment
• Demonstrated experience managing agency relationships, retail media programs, and multi-channel digital campaigns
• Strong analytical, communication, project management, and cross-functional leadership skills
• Experience with Shopify, Google Analytics, Amazon Attribution, MailChimp, Ibotta, DoorDash, Instacart, Bazaarvoice, and similar platforms is highly desirable
• Bachelor's degree in Marketing, Business, or a related discipline required
• Master's degree