Senior Retail Marketing Manager | Consumer Technology & Wearables

Linda Werner & Associates, Inc is seeking an experienced Senior Retail Marketing Manager to lead retail marketing strategy and execution for innovative wearable technology products. This role involves developing integrated marketing programs across retail channels to drive customer engagement and product adoption.

Responsibilities:

• Develop and execute integrated retail marketing strategies aligned with product launches, business objectives, and sales goals
• Lead retail marketing programs from strategy through execution, optimization, reporting, and post campaign analysis
• Partner with Sales, Product Marketing, Channel Marketing, Integrated Marketing, Consumer Insights, Creative, Media, Communications, and external retail partners to deliver best in class retail marketing experiences
• Utilize consumer insights, audience segmentation, and performance data to inform marketing strategy and optimize campaign effectiveness
• Develop compelling retail marketing plans that drive brand awareness, customer engagement, and product consideration
• Identify opportunities to improve the retail customer experience across both owned and partner retail channels
• Present recommendations and performance insights to cross functional stakeholders and leadership

Requirements:

• 5+ years of retail marketing experience managing integrated marketing campaigns for consumer products
• Direct retail marketing experience is required, either client side or agency side supporting retail brands
• Experience within one or more of the following industries: Consumer Technology, Consumer Electronics, Wearable Technology, Luxury Retail, Premium Consumer Brands
• Proven experience developing omnichannel retail marketing strategies that deliver measurable business and brand results
• Strong cross functional leadership experience working across Marketing, Sales, Product, Creative, Media, Consumer Insights, and Agency partners
• Experience leveraging consumer insights and campaign analytics to optimize marketing performance
• Excellent communication, project management, and stakeholder management skills
• Experience marketing products sold through national retail partners
• Background in brand strategy or integrated marketing
• Experience supporting product launches for consumer products
• Ability to manage multiple initiatives in a fast paced, collaborative environment