Life Cycle Marketing Manager

Signos is a company that combines continuous glucose monitoring with personalized recommendations to help individuals improve their health. The Lifecycle Marketing Manager will develop and implement marketing strategies to enhance member engagement and retention through multi-channel campaigns, focusing on creating meaningful experiences that drive results.

Responsibilities:

• Create multi-channel member journeys that feel impactful and not overwhelming across email, SMS, push, and emerging channels
• Execute weekly email campaigns, managing briefs, copywriting, design collaboration, and HTML build
• Act as a campaign execution lead for lifecycle projects by overseeing the campaign calendar and Asana to ensure design, copy, development, and deployment happen on time
• Develop and test new messaging strategies, experimenting with multiple hypotheses to determine what drives engagement, conversions, and better member experiences
• Partner with analytics to drive reporting and optimization, tracking KPIs, reporting on campaign effectiveness, and adjusting strategies accordingly
• Manage select vendor relationships and non-automated data feeds

Requirements:

• 4+ years in consumer lifecycle marketing, user engagement or retention
• Background in ecommerce a must
• A mix of B2C and B2B experience a must
• Comfortable with Claude or ChatGPT desktop tools and an AI workflow to execute on both copy and design, while keeping a human touch
• Knowledge of dynamic templating/personalization a must
• Strong analytical and problem solving skills
• Excellent written and verbal communication skills
• Basic to intermediate HTML and CSS skills (AI assisted execution is also great)
• Solutions over problems attitude a must to succeed in this role
• app and/or subscription experience preferred
• Experience with Iterable, Mode, Google Analytics, Parcel, Asana preferred
• Light knowledge of CAN SPAM, CCPA, MPP, and other legal and industry challenges a bonus