Staff Account Based Marketing Manager

GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to enhance developer productivity and accelerate digital transformation. They are seeking a Staff Account Based Marketing Manager to lead the strategy and execution of targeted marketing campaigns for specific verticals, while collaborating with Sales and Marketing teams to drive engagement and measure success in pipeline generation.

Responsibilities:

• Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging
• Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance
• Drive the transition from firmographic targeting to a 'jobs to be done' approach, tailoring account segmentation and content to the specific problems a target account is solving
• Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization
• Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging
• Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes
• Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs

Requirements:

• Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment
• Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions
• Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination
• Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites
• Experience developing account segmentation and messaging based on solution-oriented or 'jobs to be done' frameworks
• Strong quantitative skills and a deep understanding of pipeline management and attribution metrics
• A proactive builder's mindset with the initiative to design and own strategic programs from the ground up