Senior Director, Growth Marketing

Outreach is a leading company in agentic AI platforms for revenue teams, seeking a dynamic Senior Director of Growth Marketing to enhance revenue growth through integrated marketing programs. This role involves owning the marketing strategy, driving pipeline and revenue, and leading a high-performing team to execute effective demand generation and account-based marketing initiatives.

Responsibilities:

• Develop and execute the global growth marketing strategy aligned to company growth objectives
• Build annual and quarterly plans that drive pipeline, bookings, and revenue
• Establish scalable demand generation programs across enterprise, commercial, and strategic account segments
• Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels
• Own marketing-sourced and marketing influenced pipeline goals
• Forecast pipeline performance and communicate results to executive leadership
• Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI
• Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth
• Drive a culture of experimentation, testing, and continuous optimization
• Build and scale a sophisticated ABM program focused on large and global enterprises
• Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration
• Design personalized buying experiences for key accounts and buying committees
• Align marketing investments to account-level revenue opportunities
• Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels
• Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration
• Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity
• Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions
• Establish clear goals, accountability, and performance expectations
• Foster a culture of collaboration, innovation, customer focus, and operational excellence
• Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing
• Partner to define and establish best-in-class measurement and attribution frameworks
• Align pipeline generation efforts with go-to-market priorities and revenue targets
• Help shape market expansion, segmentation, and go-to-market strategy

Requirements:

• 12+ years of B2B SaaS or enterprise software marketing experience
• 5+ years leading growth marketing, revenue marketing, or demand/pipeline generation organizations
• Revenue ownership mindset with a focus on marketing-sourced pipeline, marketing-influenced pipeline, and bookings
• Experience marketing to enterprise and global accounts with complex buying committees by leveraging various demand generation and account-based marketing programs
• Proven success driving pipeline and revenue growth in high-growth technology companies
• Experience building and scaling teams through periods of rapid growth
• Strong understanding of AI, data, and modern go-to-market technologies (CRM, marketing automation, etc.)
• Strong analytical and financial acumen with the ability to translate data into strategic decisions and business outcomes
• Experience with attribution, forecasting, funnel management, and revenue analytics
• Excellent executive communication and stakeholder management skills
• Experience in revenue technology preferred, but not required