Key skills
Partner MarketingDigital Platform Partners - AdobeDigital Platform Partners - ServiceNowMarketing Automation Platforms - MarketoMarketing Automation Platforms - Microsoft DynamicsAccount-Based Marketing Tools - DemandbaseAccount-Based Marketing Tools - 6senseContent CreationMarketing MetricsData AnalysisAI Tools for MarketingProject ManagementAIServiceNowCommunicationSales
About this role
EPAM Systems is a growing company looking for a Partner Marketing Manager to join their Route to Market team. This role involves designing and executing campaigns that drive measurable results, managing partner relationships, and collaborating with global marketing teams to optimize campaign performance.
Responsibilities:
- Collaborate with the team to manage marketing relationships and communication streams
- Own the planning and management of partner marketing assets including event content, case studies, website updates, social media, newsletters and email campaigns
- Partner with corporate marketing departments to ensure projects are completed on time, on brand and with the required depth and quality
- Work alongside the partner practice team, subject matter experts, business development leads and the alliances team to create joint market strategy content
- Manage large and small events, multi-touch nurture campaigns, targeted content creation and other marketing initiatives
- Generate innovative ideas to enhance messaging, marketing planning and business development
- Serve as the primary relationship owner with the partner’s marketing team to align on joint campaigns and event participation
- Measure success through the quality, impact and ROI of marketing campaigns, partner engagement levels and timely project delivery
- Leverage partner development funds alongside own budget accountability
Requirements:
- Undergraduate degree or equivalent professional experience
- Five or more years of partner marketing experience in the technology sector
- Knowledge of digital platform partners like Adobe or ServiceNow
- Proficiency in marketing automation platforms like Marketo or Microsoft Dynamics and account-based marketing tools like Demandbase or 6sense
- Expertise in content creation, writing and online or in-person events to support multi-touch campaigns
- Project management track record of meeting deadlines across multidisciplinary global teams
- Knowledge of marketing metrics, data analysis and AI tools to optimize marketing strategies
- Consultative approach to effectively engage with sales, alliances, strategic partners and other stakeholders
- Experience leveraging AI tools and technologies to enhance marketing strategies and drive data-driven decisions