Director of Growth Marketing

The Modern Classrooms Project is a fast-growing nonprofit organization that empowers educators to build classrooms that respond to every student’s needs. They are seeking a Director of Growth Marketing to define, build, and execute pipeline generation efforts across all channels, focusing on email marketing, paid media, and strategic partnerships.

Responsibilities:

• Be the primary owner of MCP’s top/mid-funnel pipeline strategy for prospective K-12 school and district partners, from first touch through to MQL/SQL handoff. You’ll be accountable for overall lead generation, capture, and nurture strategy; email marketing campaigns; lead scoring; analytics and reporting. You will also take point on email deliverability. You’ll work closely with your colleagues in Sales and RevOps to ensure we have a clear view into pipeline quality, follow up, and tactics to drive closed/won
• You will own our Salesforce Account Engagement platform, including acting as the day-to-day administrator, ensuring we are leveraging the capabilities of the platform to the fullest while ensuring its smooth operation. You will also work across the marketing team to help manage our various other martech tools and platforms
• Strategy, management, optimization and reporting of MCP’s Google Ads budget and any future paid media channels and opportunities
• Serve as the primary accountability for go-to-market efforts for MCP’s many strategic partners, from philanthropists to curriculum and technology vendors, to national and state education associations. This includes being a primary point of contact, and planning and implementing various tactics such as email campaigns and advertising opportunities
• Partner with your colleagues in MCP Marketing, the executive team, and peer stakeholders across the organization to plan and execute our marketing strategy and shape the future of MCP beyond your specific role

Requirements:

• An experienced growth marketer with practical knowledge of the essential tactics, channels, analytics/KPIs and tools common to small and mid-sized companies
• Fluent hands-on knowledge of marketing automation platforms, particularly Salesforce Account Engagement
• A solid understanding of the K-12 district buying cycle, process, and market dynamics
• A builder at heart who is excited about creating process, templates, and strategies from scratch
• Both a true strategist and a hands-on marketer, someone comfortable with crafting GTM strategy in one meeting and then designing and writing a nurture series in the next
• Knowledge of product-led growth (PLG) and a general 'growth hacking' mindset would be a significant bonus
• Familiarity with our specific tools and platforms, especially Salesforce, Asana, Google Workspace, Claude (Chat/Cowork, Design, Code), Apollo.io, Gong AI, RollWorks/AdRoll, etc
• Genuine curiosity for the role AI can play in helping a marketing team scale, and serious hands-on familiarity with the use of AI tools (especially Claude Chat/Cowork/Code) in a marketing context