Growth Lead

Pallet is a company focused on transforming logistics through AI Agents, having achieved significant revenue growth and investment. The Growth Lead will be responsible for owning pipeline goals across various channels and collaborating with multiple teams to create a scalable growth engine.

Responsibilities:

• Own pipeline: take ownership of Pallet's pipeline targets and build the end-to-end tracking and attribution to prove your impact — not vanity metrics, but pipeline you can trace
• Run paid media: plan, launch, and optimize campaigns across search, social, and programmatic; own the budget and any agency relationships, and drive toward efficient CAC and pipeline contribution
• Own out-of-home: design and measure OOH (billboards, transit, event-adjacent placements) with a clear line back to pipeline, not just impressions
• Lead field marketing: own field and event strategy — industry conferences, dinners, roadshows — that both generates net-new pipeline and accelerates existing deals with sales
• Build email/lifecycle: design nurture and lifecycle programs that convert new demand and re-engage the existing base
• Run growth experiments: design, execute, and analyze a high volume of experiments from hypothesis to conclusion — with resilience, rigor, and speed
• Scale what works: once an experiment validates a channel, operationalize it into a repeatable, automated, durable engine that produces predictable pipeline — not a one-off hack that spikes and decays
• Lead cross-functional projects: partner with marketing, sales, product, and operations to lead the projects most critical to Pallet's growth
• Solve abstract problems: tackle open-ended distribution challenges, from expanding our total addressable market to exploring entirely new acquisition models