Event Marketing Manager

Newfold Digital is a company that empowers small businesses to succeed online. They are seeking an Event Marketing Manager to own their in-person events program, including managing sponsored events, designing proprietary events, and driving lead generation efforts.

Responsibilities:

• Own the top-tier sponsored event portfolio end-to-end: evaluate opportunities against a demand-generation and pipeline bar, negotiate sponsorships, define the engagement strategy, and personally lead the biggest moments on the ground
• Design and launch new proprietary Bluehost branded events (demand gen and community events, roadshows, agency programs, executive series, hosted meetups) and building the demand-generation playbook
• Own the lead-generation motion at every event: capture strategy, scanner and form setup, sales handoff, MQL and SQL definition, and post-event nurture in partnership with marketing operations
• Build the framework for testing into new and emerging verticals: run fast, low-cost event pilots in new product-market bets, evaluate lead-quality and pipeline signal, and scale investment where a vertical starts working
• Partner closely with the internal and external teams to ensure that segments plan plug cleanly into the broader event calendar; own the seams so nothing falls between programs
• Run on-site production for major moments: booth design, run-of-show, staffing, partner activations, executive experiences, and post-event follow-through
• Set the demand-generation and ROI bar for the in-person event program: cost per lead, MQL contribution, and sourced or influenced pipeline; own the metrics conversation with leadership
• Build and manage the vendor bench: booth builders, event producers, AV and creative partners
• Represent the field team in cross-functional planning with sales, demand generation, product marketing, and partnerships
• Travel domestically as the event calendar requires

Requirements:

• 4-6 years in event marketing, field marketing, or event management, with clear ownership of programs (not just execution support)
• Hands-on ownership of a full sponsored event portfolio or a large signature event, end-to-end
• Track record of driving measurable demand-generation and pipeline outcomes from events: leads captured, MQLs generated, sourced or influenced pipeline
• Experience designing and producing proprietary or owned events, not only booth execution at third-party shows
• Strong on-site production instincts: booth logistics, run-of-show, staffing, day-of troubleshooting
• Sharp negotiation and vendor management chops; comfortable driving contracts through legal and procurement
• Comfort partnering with sales and demand-generation teams on lead handoff, qualification, and pipeline reporting
• Self-directed and comfortable operating alongside a contractor peer on a growing team
• Willing and able to travel heavily (domestic US)
• SMB SaaS, Hosting and WordPress community background
• Prior experience launching a new proprietary or branded event from scratch and tying it to a measurable pipeline number
• Experience testing marketing programs into new verticals or new product-market bets: evaluating lead-quality and pipeline signals, reducing what isn't working, and scaling what is
• Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce, Paid Media, Email Marketing, Cvent) for event lead capture and nurture
• Comfort with hybrid event formats and cross-channel activation (event to content to pipeline)
• Budget ownership at $500K+ and comfort defending trade-offs to leadership
• Existing relationships with event vendor, community, or sponsorship networks