Senior Manager, Creative Marketing

ATCC is a global nonprofit that provides trusted biological materials for science and health, and they are seeking a remote Senior Manager, Creative Marketing. This role is responsible for leading the development and execution of integrated marketing campaigns and brand experiences in the life sciences market, overseeing creative marketing initiatives, and managing a team to support pipeline growth and brand engagement.

Responsibilities:

• Lead the development and execution of integrated brand and marketing strategies and establish a cohesive brand narrative and messaging architecture across key B2B audiences
• Design and execute multi-channel demand generation programs to drive qualified pipeline growth and measurable revenue impact
• Manage the end-to-end campaign lifecycle, including planning, development, execution, and deployment across channels
• Partner with digital marketing teams to optimize campaigns across SEO, SEM, paid media, and web channels to improve performance and audience reach
• Direct event strategy and execution for trade shows, conferences, webinars, and customer engagement initiatives
• Supervise team operations, including staff management, cross-functional collaboration, budget oversight, and performance reporting

Requirements:

• Bachelor's degree and 12 or more years' experience, including 0-2 or more years' supervisory experience or equivalent experience
• Experience leading professional-level individual contributors, supporting operational execution, performance management, and alignment with organizational objectives
• Demonstrated experience developing and executing integrated brand and marketing strategies within a B2B environment
• Experience managing multi-channel demand generation campaigns, audience segmentation, and customer engagement programs
• Knowledge of campaign performance measurement, analytics, reporting, and optimization
• Experience collaborating across SEO, SEM, paid media, and web marketing channels
• Experience marketing within the life sciences, biotechnology, healthcare, or related scientific industry
• Experience leading event strategy and execution for conferences, trade shows, webinars, and customer engagement initiatives
• Experience managing external agencies, vendors, and creative partners while maintaining brand consistency across channels