Field Marketing Manager - (Remote)

Mentor Collective is a mission-driven organization recognized as a premier destination for top talent. The Field Marketing Manager is responsible for building and scaling demand generation systems to fuel the sales pipeline, ensuring high visibility and qualified opportunities through strategic marketing initiatives. This role involves collaborating with Sales and Customer Success to optimize lead generation and maximize customer lifetime value.

Responsibilities:

• Build and manage repeatable demand generation systems that ensure a steady stream of interest from our ICP
• Strategize and execute multi-channel campaigns, including events (like webinars and conferences), to ensure high visibility within target regions and topics
• Own the definition and delivery of Sales Qualified Leads (SQLs)
• Develop and maintain a clean, accessible lead scoring system within HubSpot and Salesforce to ensure contacts are routed to the right campaigns and sales reps at the optimal time
• Continuously refine lead criteria based on sales feedback and conversion data
• Transform our existing database into a revenue engine
• Design, build, and optimize automated, highly segmented nurture sequences that provide continuous value
• Ensure we stay top-of-mind for prospects not yet in a buying window, positioning our company as the primary choice when that window opens
• Partner with Customer Success and Sales to identify expansion opportunities within our current partner base
• Execute targeted communications and customer-marketing initiatives that drive upsells, renewals, and increased Lifetime Value (LTV)
• Leverage HubSpot, Salesforce, and Gong to execute and analyze outreach
• Use Gong to analyze prospect sentiment and market objections, using those insights to refine messaging in real-time
• Ensure all data is accurately maintained to provide a single source of truth for the revenue team
• Regularly analyze outreach data and funnel metrics to diagnose inefficiencies
• Propose and execute course corrections based on what the data shows is (or isn't) working, moving from hypothesis to execution with speed

Requirements:

• 4+ years of experience in Sales Development (SDR/BDR) or Demand Generation, specifically within a B2B SaaS environment
• Exceptional Copywriting: A proven ability to write conversion-oriented copy that feels human, professional, and aligned with a specific brand voice
• Technical Proficiency: Experience building workflows and managing data within HubSpot and Salesforce
• Problem-Solving and Collaborative Mindset: A self-starter who doesn't wait for a playbook; you have a track record of diagnosing funnel gaps, working collaboratively, and initiating ownership to build the 'fix.'
• Data Literacy: Comfortable using data to tell a story and make decisions; experience with Gong (or similar conversation intelligence tools) is highly preferred
• AI Fluency: Demonstrated ability to leverage AI tools to accelerate research, content ideation, and initial copy drafting
• Education: 4-year college degree or equivalent professional experience
• Market Awareness: Understanding of the higher education landscape, including institutional priorities, buying cycles, and decision-maker personas
• Domain Expertise: A passion for higher education and the ability to speak knowledgeably about student success and institutional pain points
• SDR-to-Marketing Background: Experience transitioning from a high-volume outbound sales role into a strategic marketing role is a significant plus
• Scrappiness: Comfort working in a fast-paced, start-up environment with no playbooks, where you are both the strategist and the person clicking the 'send' button