Siemens Healthineers is a leader in medical technology, and they are seeking a Marketing Manager, Hemostasis Solutions to lead the North America marketing strategy and commercialization for their diagnostics portfolio. The role involves developing strategic marketing plans, managing product positioning and pricing, and driving go-to-market execution while collaborating closely with various teams.
Responsibilities:
- Lead U.S. strategic marketing plans and multi-year product roadmaps
- Own product positioning, pricing strategy, and lifecycle management
- Serve as the Hemostasis subject-matter expert for Sales and cross-functional teams
- Translate complex technology into compelling clinical and commercial value
- Drive demand-generation programs and sales enablement tools
- Influence global product decisions as the voice of U.S. customers
- Build relationships with Key Opinion Leaders and clinical partners
- Develop and deliver impactful training for specialist sales teams
Requirements:
- Bachelor's degree in life sciences, business, or marketing
- 4+ years of experience in medical device or diagnostics marketing
- Strong business acumen with analytical and financial forecasting skills
- Ability to thrive in a fast-paced, cross-functional environment
- Comfort presenting to internal leaders and external customers
- MBA preferred
- Hemostasis market experience strongly preferred