Product Marketing Manager

FMX is a fast-growing SaaS company that helps schools and local governments run their operations more efficiently. They are seeking a Product Marketing Manager who can shape product understanding in the market, define clear positioning, and lead impactful go-to-market efforts.

Responsibilities:

• Develop clear, compelling value propositions and messaging frameworks that differentiate our products and solidify our positioning in a crowded market
• Lead end-to-end go-to-market (GTM) execution and product launches, coordinating cross-functional teams to ensure consistent delivery across all channels
• Drive sales enablement by arming our team with the tools they need to win, including pitch decks, case studies, one-pagers, and competitive battle cards
• Gather deep market intelligence to become the resident expert on our competition and our buyers’ specific purchasing criteria
• Partner on content strategy by collaborating with the creative team to produce high-impact assets, such as blogs, whitepapers, and videos, that address every stage of the funnel
• Foster customer advocacy by engaging with users to gather insights, testimonials, and success stories that validate our product’s value

Requirements:

• 2–5 years of dedicated Product Marketing experience, ideally with a strong background in the B2B SaaS space
• The ability to communicate through exceptional writing and storytelling, translating complex technical jargon into clear and relatable 'human' benefits
• Proven project management skills demonstrated by successfully overseeing multiple initiatives simultaneously, from minor feature updates to high-stakes product launches
• An analytical mindset that thrives on using data (usage metrics, market trends, and Win/Loss analysis) to drive strategic decision-making
• A collaborative spirit reflected in a history of working closely with Product and Sales leadership to align on roadmaps and organizational goals
• You embody our core pillars: Teamwork, Excellence, and Integrity