Field Marketing Manager

Tekmetric is a cloud-based platform that helps auto repair shops operate more efficiently. The Field Marketing Manager will be responsible for executing partner activation strategies and supporting field sales teams to enhance brand presence and generate referrals.

Responsibilities:

• Plan, coordinate, and execute field events and partner activations across Tekmetric’s key regions in support of Strategic Alliances and Channel and Referral Partners
• Serve as the Tekmetric representative at regional association events, industry expos, distributor events, and coaching organization gatherings
• Coordinate logistics for partner-facing events which may include booth setup, collateral, swag, signage, and speaker or sponsorship coordination
• Support activation at industry events
• Enable and support in-field referral motions with partners including partner in-field reps, regional reps, coaching organizations, and peer groups
• Build and maintain field activation kits, partner enablement materials, and co-branded leave-behinds for use by Field Channel Managers in their territories
• Support the Tekmetric certification program rollout
• Act as a liaison between the Field Channel Team, Partner Marketing, and Events Team ensuring field-level feedback informs program design
• Support in-field activation for partners helping translate alliance agreements into tangible field moments
• Coordinate co-marketing field touchpoints with partners as alliance programs activate
• Assist with partner-facing communications, scheduling of field visits, and tracking of field engagement activity
• Track field event and activation performance, including partner referral volume, event attendance, and lead capture, feeding data back into demand gen reporting
• Maintain a field calendar of partner events, and activations across all regions
• Coordinate with Sales (AE / Field Sales POD) on handoff process for leads generated through field partner activations — confirm handoff SLA and CRM tagging convention with Sales leadership

Requirements:

• 5+ years of experience in field marketing, event marketing, channel marketing, or a similar execution-focused role
• Experience supporting or executing partner, channel, or trade events, ideally in B2B, SaaS, or an industry-adjacent environment
• Strong project management and logistics skills — you can manage multiple activations across regions simultaneously without dropping details
• Comfortable being on the road and representing Tekmetric in-person with partners, shop owners, and industry audiences
• Willingness to travel 30% of the time across Tekmetric's key markets
• Collaborative communicator who can work cross-functionally with Field Channel Managers, BDs, and marketing teammates
• Familiarity with CRM tools (e.g., HubSpot or Salesforce) for tracking field activity and lead capture
• Experience in the automotive aftermarket, automotive SaaS, or a related trade industry