TikTok Shop & Affiliate Marketing Manager (Part-Time Contractor)

The Silver Linings Group is a digital marketing agency seeking an experienced TikTok Shop and affiliate marketing expert to lead these channels for a fast-growing ecommerce brand. The role involves managing the TikTok Shop and running affiliate/influencer programs end-to-end, requiring hands-on experience and the ability to drive growth and optimize performance.

Responsibilities:

• Own day-to-day management of the client's TikTok Shop, including product listings, promotions, and shop optimization
• Develop and execute a TikTok Shop growth strategy, including live shopping — planning, coordinating, and optimizing TikTok Live shopping events
• Monitor performance, troubleshoot issues, and stay ahead of TikTok Shop platform changes and best practices
• Identify and act on opportunities to increase GMV, conversion, and average order value
• Run the client's affiliate program end-to-end: recruitment, onboarding, activation, commission structures, and ongoing relationship management
• Build and manage influencer partnerships, including outreach, negotiation, briefing, and content coordination
• Manage the program through Aspire (current platform), with openness to evaluating and recommending alternative platforms (like Social Snowball)
• Track, analyze, and report on affiliate and influencer performance, and continuously optimize the program

Requirements:

• Proven, hands-on experience managing a TikTok Shop for a product-based brand — including live shopping — with results you can speak to
• Direct experience running affiliate and influencer marketing programs (recruitment through reporting)
• Experience with affiliate/influencer platforms
• Ecommerce and product-based brand experience (required)
• Strong communication skills and the ability to work independently, manage priorities, and take ownership without heavy oversight
• Comfortable in a fast-moving environment where you're trusted to run with it
• Aspire experience is a strong plus