Product Marketing Manager (Security)

GTT is a global company focused on securely connecting people and data through innovative AI-driven solutions. They are seeking a Product Marketing Manager to support their security portfolio by developing go-to-market strategies and executing product launches, while collaborating with cross-functional teams to enhance product awareness and drive revenue growth.

Responsibilities:

• Accountable for the go-to-market product roadmap, strategy, and execution of product launches for our security portfolio
• Lead the development and execution of GTM strategies pre and post launch for product features and updates for retention, acquisition, upsell and cross sell opportunities that drive engagement and adoption
• Partner with our Audience and Vertical Marketing Manager to develop persona-based value proposition and messaging frameworks that will be leveraged both internally and externally for our security response portfolio to drive articulation positioning aligned to GTT’s KPIs
• Work closely with Product Leaders to identify needs and sharpen product offerings based on competitive landscape and feedback from customers
• Partner with our Storyteller to create new and manage existing marketing and sales enablement materials (sales documentation, product videos, website copy, blog posts, data sheets and whitepapers)
• Conduct product marketing data analysis by gathering and interpreting data and presenting it in a clear and actionable manner
• Identify GTM success metrics and measure the results of your strategies and initiatives and continue to iterate to maximize results
• Establish clear understanding of our client’s needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand

Requirements:

• 3+ years of product marketing, product management, or digital marketing experience, preferably in the defense security market
• Proven track record of executing successful product marketing strategies that have impactful results
• Experience bringing SaaS based solutions to market
• Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users
• Ability to create, organize, and maintain documentation and enablement collateral
• Experience launching products or product features with cross departmental alignment, and tailoring communications to different audiences, both internally and externally
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment
• Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure
• Strong communication and presentation skills
• Experience working in the cyber security industry
• Experience working with international teams
• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field
• Experience in Telecommunications, Technology, or complex B2B services environments