WealthfrontRemote
Lead Product Marketing Manager, Cash
United States of America
Full Time
16 hours ago
$148,000 - $189,000 USD
H1B Sponsor Likely
Key skills
Consumer product marketingGrowth marketingTechnology startup experienceMarketing effectivenessData analysisTesting methodologiesMeasurement methodologiesMessaging testsA/B experimentsPersonal finance knowledgeStrategic thinkingLeadershipCommunication
About this role
Wealthfront is a company focused on creating a financial system that favors people, not institutions. They are seeking a Lead Product Marketing Manager to own their Cash products, which are central to their financial ecosystem, and to drive strategies for product positioning, audience engagement, and growth opportunities.
Responsibilities:
- Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product
- Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
- Develop positioning, audience, and distribution strategies for new and existing products
- Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
- Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
- Regularly lead business performance recaps and findings with executive leadership team
- Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect
Requirements:
- 6+ years in consumer product marketing or growth marketing, with technology and/or startup experience
- Passionate storyteller with strong communication, presentation, and writing skills
- Strategic thinker who equally values creativity and marketing effectiveness
- Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
- A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments
- A low-ego, high accountability leader with a willingness to get into the details and a tendency to make others around them successful
- Bachelor's degree or higher
- Personal finance knowledge and experience is a big bonus, but not required