Senior Account Based Marketing Manager

Superhuman is an AI productivity platform on a mission to unlock the superhuman potential in everyone. They are seeking a Senior Account Based Marketing Manager to own and scale programs for their most strategic accounts, focusing on personalized, coordinated experiences to drive pipeline and revenue growth.

Responsibilities:

• Own end-to-end strategy and execution of personalized programs for Superhuman’s most strategic named accounts (typically top 15-30 accounts)
• Partner with assigned AEs to develop bespoke account plans: research account priorities, map stakeholders, identify whitespace, and design tailored engagement plays
• Create hyper-personalized content and experiences — including custom landing pages, executive briefings, bespoke direct mail, and tailored event invitations
• Orchestrate multi-channel touchpoints (email, LinkedIn, paid, events, gifting, executive outreach) in close coordination with the Sales team
• Track engagement signals at the account level and activate Sales at the right moments to advance pipeline
• Design and run cluster-based programs targeting cohorts of 10–100 accounts grouped by vertical, company size, use case, or buying stage
• Build repeatable playbooks that can be scaled across segments, including messaging frameworks, content maps, and channel sequences
• Collaborate with content and design to develop segment-specific assets (industry landing pages, vertical-specific case studies, tailored nurture sequences)
• Partner with SDRs and AEs to sequence outbound and inbound touchpoints for maximum account penetration
• Define and maintain the target account list in partnership with Sales leadership and RevOps, using firmographic, technographic, and intent data
• Build and maintain account segmentation models (Tier 1 / Tier 2 / Tier 3) to prioritize resource allocation
• Develop the ABX program roadmap aligned to quarterly pipeline targets and sales priorities
• Contribute to the ABX budget allocation process, ensuring investment is focused on accounts with highest propensity to buy and expand
• Own ABX program measurement: define KPIs, build dashboards, and report on account engagement, pipeline influence, and revenue impact
• Conduct regular account-level reviews with Sales to assess program effectiveness and iterate
• Maintain a test-and-learn culture — run experiments, document findings, and continuously optimize plays
• Act as the connective tissue between Marketing and Sales, ensuring tight alignment on account priorities, messaging, and timing
• Work with RevOps to ensure ABX data flows correctly through the tech stack (CRM, MAP, intent platforms, ABM tools)
• Collaborate with Field Marketing on account-specific event strategies and executive programs
• Partner with Product Marketing to ensure ABX messaging reflects current positioning and competitive differentiation

Requirements:

• 6-9 years of B2B marketing experience, with at least 4–5 years focused specifically on account-based marketing or ABX
• Demonstrated experience owning 1:1 and 1:few ABX programs at a SaaS company, ideally in a high-growth or enterprise sales environment
• Proven track record of influencing pipeline and revenue through ABX programs — you can point to specific accounts won or accelerated as a result of your programs
• Experience working closely with enterprise sales teams; you are fluent in sales language and understand how deals move
• Familiarity with the ABM tech stack: tools such as 6sense, Demandbase, Terminus, Salesforce, HubSpot or Marketo, Outreach or Salesloft, and intent data platforms
• Experience with website personalization platforms (e.g., Mutiny, Folloze, or similar) for building account-specific landing pages and web experiences
• Experience building ABX programs from the ground up (not just inheriting an existing motion)
• Strategic thinker who can zoom out to set program strategy and zoom in to execute with precision
• Exceptional written communication — you can craft personalized, compelling messages for C-suite buyers that don't sound like marketing
• Strong analytical ability — comfortable pulling data, building attribution models, and making program decisions based on insights rather than gut feel
• Project management fluency — you can run multiple concurrent programs across different account tiers without dropping the ball
• Creative problem-solver who can develop differentiated plays that cut through the noise in a competitive inbox
• Collaborative team player with strong influence skills — you earn trust with Sales teams by delivering results and showing up as a true partner