Partner Marketing Manager

The Channel Company is a global provider of data-driven growth acceleration solutions and services for the IT channel, supporting technology vendors, solution providers, and IT decision-makers. The Partner Marketing Manager will lead partner-led go-to-market initiatives, manage MDF-funded campaigns, advise partners, coordinate agencies and vendors, and optimize marketing performance across the APJ region.

Responsibilities:

• Lead partner led marketing and go to market development by helping partners design, execute, and optimize GTM strategies aligned to shared business objectives
• Own campaign execution from end to end, including demand generation, integrated digital programs, and coordinated partner marketing motions
• Manage Marketing Development Funds (MDF) across assigned partners—guiding planning, approvals, agency engagement, execution, and performance measurement to maximize ROI
• Enable partners to execute effectively by translating strategy into clear marketing plans, campaign playbooks, briefs, and enablement materials
• Activate and manage vendor and agency ecosystems, partnering with third party agencies to deliver MDF funded campaigns at scale
• Serve as the day to day marketing advisor for partners, leading weekly check ins, GTM planning discussions, and performance reviews
• Drive performance reporting and optimization, partnering with clients and internal teams to track results, analyze outcomes, and refine marketing strategies
• Support partner adoption of marketing platforms and tools, delivering training, best practices, and operational guidance to improve execution quality and speed

Requirements:

• • 3+ years of hands on marketing experience, with a strong focus on partner led marketing, demand generation, or campaign execution
• • Demonstrated experience managing MDF programs, including planning, execution with agencies or vendors, and ROI measurement
• • Partner Marketing experience building and executing go to market strategies with partners or third party ecosystems
• • Strong analytical and performance driven mindset, with comfort translating data into insights and optimizations
• • Excellent communicator who can confidently influence partners, agencies, and internal stakeholders
• • Highly organized and execution oriented, with the ability to manage multiple partners, campaigns, and timelines simultaneously
• • Proficiency in Microsoft Excel, PowerPoint, and Outlook
• The ideal candidate will have demonstrated success collaborating with partners or clients in a geographically diverse, cross-cultural environment
• • Candidates must reside in states that align well with Pacific or Mountain Time Zone working hours
• The Channel Company is licensed in the following states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA. To be considered for this opportunity, you must reside in one of these listed states
• • Background in B2B, technology, or agency environments preferred
• • Given the regional focus of this role, experience partnering with organizations across Asia Pacific & Japan (APJ) is preferred