Retirement & Wealth - Segment Marketing Manager (Remote)

Inspira Financial is a financial services company. The Segment Marketing Manager will develop and execute marketing strategies for assigned markets to drive product adoption, engagement, and revenue growth. The role oversees market research, positioning, campaigns, content, sales enablement, channel partnerships, customer engagement, budgets, and cross-functional program execution.

Responsibilities:

• Conduct comprehensive market research to identify trends, customer needs, and competitive landscape within specified verticals. Analyze data to inform strategic decisions and identify growth opportunities
• Develop and implement positioning strategies that differentiate our products/services in the market. Create compelling promotional materials and campaigns to drive brand awareness and customer engagement
• Design and guide the activation team in delivering integrated marketing campaigns with impactful messaging across multiple channels, collaborating with the creative team to develop impactful content and messaging
• Monitor campaign performance and adjusting strategies as needed, communicating progress and outcomes to business stakeholders
• Partner with the in-house marketing team, agencies and vendors to produce high-quality content such as case studies, bylines, advertising, email, landing pages, social and blog posts, and more
• Collaborate with the sales team to provide market-facing assets and packaging that enhances their ability to sell our products effectively
• Collaborate with sales channel partners on co-marketing programs
• Develop and maintain strong relationships with customers, gathering feedback to inform product development and marketing strategies
• Work closely with product management, sales, and other departments to ensure alignment and successful execution of marketing plans
• Be accountable for developing and managing a budget effectively, forecasting marketing expenditure and ROI, ensuring alignment with overall business goals
• Be a critical liaison between the marketing organization and sales and account management teams for assigned business unit